FoxFlame | Amazon Performance Review

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Month in ReviewThe story of this month, grounded in the data

August 2026 was a strong month for FoxFlame on Amazon. Revenue grew 12.8% month-over-month to $89,345.99, the highest the account has recorded, driven by the Solar Torch family and a further 27.1% increase in advertising that returned 39.7% more ad revenue at a better rate. Net profit reached $3,874.11, up 123.2% from July, with blended ACoS improving from 34.57% to 31.45% and ROAS from 2.89 to 3.18. Buy Box held at 99.58% across the active listings.

The primary challenge was stock. Third-party logistics delays meant replenishment did not reach FBA on schedule, so seven SKUs finished the month under 30 days of supply and five finished at zero sellable units. Both sales and the bottom line would have been materially higher had that stock landed on time. New stock is expected mid-September and the new warehouse agreed with Chris comes online at the same time, which ends the 3PL dependency structurally. September will be slower on thin stock, with the account positioned to enter Q4 fully stocked on a better process.

▲ WHAT DROVE GROWTH

Advertising got cheaper per dollar of revenue while scaling.

Spend rose 27.1% to $18,071.16 and returned $57,462.43 in ad sales, 39.7% more than July, at 31.45% ACoS against 34.57%. Ad orders rose 26.3% to 1,181 and ad conversion improved to 5.98%. The Branded portfolio ran at 18.14% ACoS on $20,080.31 of sales, and the Torches portfolio scaled spend 111% while holding 34.13%. The Solar Torch family carried the month at $41,990.91, 47% of revenue, at a 12.12% margin.

▼ WHAT HELD THE MONTH BACK

3PL delays put multiple lines out of stock mid-month.

Five SKUs finished August at zero sellable units and seven sit under 30 days of supply. The E12 flame bulbs are the sharpest loss: FFCLB1_4pk at zero against 15.4 units per day and FFCLB1_2pk holding only reserved stock against 6.1 units per day. The bulb family as a whole finished at -0.50% margin. Conversion also fell from 7.30% to 6.56% while sessions grew 20.2%, consistent with traffic landing on listings that could not fulfil. Refund rate rose to 8.26% from 7.93%.

▶ WHAT TO WATCH IN SEPTEMBER

A deliberately slower month, then a fully stocked Q4.

Organic revenue fell 16.3% to $31,883.56 and organic share is now 35.7%, down from 48.1% in July. Two consecutive months of paid-led growth need to convert into organic rank, and that conversion needs stock on the shelf. New inventory is expected mid-September, when the new warehouse also comes online and removes the 3PL dependency. Expect September revenue to step back on thin stock; the measure of success is whether organic share recovers and whether the account enters October fully replenished with 3,880 units of inbound landed.

📈

August Performance in ContextTrailing months at a glance

May 2026

$69,565

+$12.2k net

June 2026

$77,898

+$14.4k net

July 2026

$79,205

+$4.0k net

August 2026 (Current)

$89,346

+$3.9k net · 4.34%

The May and June net margin figures do not include 3PL Cost or Misc MGT Cost, so the bottom line for those months is not directly comparable with July and August. From this month forward net margin covers all external fees.

💰

Cost WaterfallHow gross sales flow down to net profit

Every cost line moved in the right direction relative to revenue. Amazon fees fell in absolute terms to $29,699.83 from $30,040.05 despite 8.1% more units, taking fees from 37.9% of sales to 33.2%. Promotional spend dropped to $485.07 from $1,243.76. Cost of goods rose to $28,835.69, tracking volume at 32.3% of sales against 30.5% in July, a mix effect from the higher share of torch and lantern units. Advertising is the one line that grew as a share of revenue, to 20.2% from 17.9%, and it bought 39.7% more ad revenue at a lower ACoS. Refund cost rose to $4,193.21. Two indirect expense lines sit below gross profit: 3PL Cost at 2% of sales ($1,786.92), new from August, and Misc MGT Cost ($2,400.00). SellerBoard gross profit is $8,061.03 and the waterfall lands on $3,874.11 after both. The waterfall balances to the cent with no plug row.

Gross Sales

$89,346

100.0%

Promo / Discounts

-$485

99.5%

Ad Spend

-$18,071

79.2%

Amazon Fees

-$29,700

46.0%

Cost of Goods

-$28,836

13.7%

Shipping

$0

13.7%

Refunds & Other

-$4,193

9.0%

3PL Cost

-$1,787

7.0%

Misc MGT Cost

-$2,400

4.3%

Net Profit

$3,874

4.3%

🧾

Parent-Level KPIsSellerBoard, grouped into parent families

Parent / Product	Units	Sales	Ref	Ref Cost	% Ref	Ads	Fees	COGS	Net Profit	Margin	R.ACOS	Sessions	USP	BB %	Status
Solar Torch Lights	593	$41,991	27	-$1,083	4.55%	-$6,495	-$13,351	-$14,833	$5,089	12.12%	15.47%	11,868	5.00%	99.46%	Healthy
Flickering Bulbs (E12+E26)	898	$17,065	95	-$1,003	10.58%	-$4,029	-$6,458	-$5,305	-$85	-0.50%	23.61%	7,354	12.21%	99.76%	Loss-making
Metal Solar Lanterns	203	$9,721	13	-$499	6.40%	-$1,497	-$3,428	-$3,084	$948	9.75%	15.40%	2,822	7.19%	99.71%	Monitor
Bluetooth Speaker	249	$8,429	20	-$629	8.03%	-$1,714	-$2,160	-$2,514	$1,229	14.58%	20.33%	3,287	7.58%	98.82%	Healthy
2.0 / Modern / Schoolhouse	198	$7,900	21	-$662	10.61%	-$2,531	-$2,570	-$2,177	-$263	-3.33%	32.04%	6,808	2.91%	99.96%	Loss-making
Solar String Lights	124	$4,265	12	-$342	9.68%	-$1,812	-$1,601	-$932	-$530	-12.43%	42.49%	2,359	5.26%	99.67%	Loss-making
Total (6 parent families)	2,265	$89,371	188	-$4,218	8.30%	-$18,078	-$29,569	-$28,845	$6,387	7.15%	20.23%	34,498	6.57%	99.58%

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Child-Level KPIsPer-SKU breakdown for accounting and operational review

SKU	ASIN	Product	Units	Sales	Ref	Ref Cost	% Ref	Promo	Ads	Fees	COGS	Net Profit	Margin	R.ACOS	Sessions	USP	BB %
FFMST4	B0D4P21Z9N	Metal Solar Torch Lights, Solar Tiki Torches	167	$20,857	2	-$176	1.20%	-$179	-$168	-$6,209	-$7,958	$5,751	27.57%	0.81%	1,196	13.96%	99.88%
FFPST2B_4pk	B0FC8CJQ6J	Rustic Solar Torch Lights, Solar Tiki Torche	69	$5,439	6	-$311	8.70%	-$48	-$411	-$1,576	-$1,984	$1,001	18.40%	7.55%	1,102	6.26%	98.12%
FFMLB1_4PK	B0FC8TDNKK	Flickering Light Bulbs, E26 Base, 2000K Warm	165	$5,205	15	-$266	9.09%	-$5	-$94	-$1,469	-$1,766	$1,502	28.85%	1.81%	871	18.94%	91.67%
FFMST2	B0D4PC4JV8	Metal Solar Torch Lights, Solar Tiki Torches	71	$5,100	5	-$221	7.04%	-$11	-$503	-$1,731	-$1,656	$878	17.21%	9.86%	1,122	6.33%	100.00%
FFBT1B_1PK	B0FC7NG9LG	Bluetooth Outdoor Speaker, Patented Fire Eff	137	$4,779	8	-$268	5.84%	-$5	-$1,270	-$1,191	-$1,511	$438	9.16%	26.57%	2,157	6.35%	99.23%
FFMDL1	B0D4NJG2YM	Metal Solar Lanterns Outdoor Waterproof,Pate	135	$4,648	7	-$167	5.19%	-$42	-$1,376	-$1,644	-$1,480	-$153	-3.30%	29.59%	2,255	5.99%	99.89%
FFSSL1_1PK	B0FC8TFYPJ	Solar String Lights Outdoor Waterproof, Pate	124	$4,265	12	-$342	9.68%	-$21	-$1,812	-$1,601	-$932	-$530	-12.43%	42.49%	2,359	5.26%	99.67%
FFMLB1_1PK	B0FC8B47CH	Flickering Light Bulbs, E26 Base, 2000K Warm	356	$3,890	21	-$145	5.90%	-$8	-$2,290	-$1,996	-$983	-$1,611	-41.41%	58.87%	3,233	11.01%	100.00%
FFMST1	B0D4MQY6MT	Metal Solar Torch Lights, Solar Tiki Torches	106	$3,801	6	-$134	5.66%	-$22	-$3,656	-$1,454	-$1,294	-$2,835	-74.58%	96.17%	4,104	2.58%	99.66%
FFCLB1_4pk	B0GS5N1RMH	Flickering Light Bulbs, E12 Base, 2000K Warm	151	$3,773	0	$0	0.00%	$0	-$722	-$1,327	-$1,424	$225	5.96%	19.14%	1,143	13.21%	100.00%
FFBT1_1PK	B0FC88SR1Z	Bluetooth Outdoor Speaker, Patented Fire Eff	112	$3,651	12	-$362	10.71%	-$10	-$444	-$969	-$1,002	$791	21.67%	12.16%	1,130	9.91%	98.55%
FFMDL2	B0D4PJ7BTD	Metal Solar Lanterns Outdoor Waterproof,Pate	54	$3,398	5	-$226	9.26%	-$28	-$106	-$1,142	-$1,005	$822	24.20%	3.13%	436	12.39%	100.00%
FFCLB1_2pk	B0GS5B8T3B	Flickering Light Bulbs, E12 Base, 2000K Warm	142	$2,602	52	-$516	36.62%	$0	-$757	-$1,032	-$693	-$449	-17.25%	29.11%	1,308	10.86%	100.00%
FFPFL1_2PK	B0FC8NMB5Z	Modern Solar Lanterns Outdoor Waterproof, Pa	66	$2,599	11	-$367	16.67%	-$30	-$801	-$797	-$683	-$131	-5.02%	30.82%	1,512	4.37%	99.95%
FSST3_6pk	B0FC7F3D1B	Solar Pathway Lights Outdoor Waterproof, Pat	56	$2,527	0	$0	0.00%	-$14	-$245	-$831	-$774	$613	24.26%	9.71%	640	8.75%	100.00%
FSST4_6PK	B0FC7F42KM	Classic Solar Pathway Lights Outdoor Waterpr	40	$1,992	3	-$128	7.50%	-$18	-$42	-$612	-$661	$491	24.65%	2.10%	367	10.90%	98.51%
FFMDL4	B0D4PKWHLT	Metal Solar Lanterns Outdoor Waterproof,Pate	14	$1,674	1	-$106	7.14%	$0	-$15	-$642	-$599	$279	16.64%	0.91%	131	10.69%	99.40%
FFMLB1_2PK	B0FC8DV484	Flickering Light Bulbs, E26 Base, 2000K Warm	84	$1,595	7	-$76	8.33%	$0	-$165	-$635	-$439	$248	15.57%	10.33%	799	10.51%	100.00%
FFSHL1_2PK	B0FC8TSRC2	Schoolhouse Solar Lanterns Outdoor Waterproo	35	$1,332	0	$0	0.00%	-$1	-$297	-$467	-$315	$225	16.91%	22.27%	786	4.45%	99.89%
FFPFL1_1PK	B0FC8TKJ58	Modern Solar Lanterns Outdoor Waterproof, Pa	52	$1,247	8	-$142	15.38%	-$4	-$945	-$474	-$286	-$628	-50.35%	75.72%	2,921	1.78%	100.00%
FFMDL4_4PK	B0GSC33718	2.0 Metal Solar Lanterns Outdoor Waterproof,	10	$1,200	2	-$153	20.00%	-$18	-$16	-$334	-$428	$228	18.97%	1.33%	138	7.25%	100.00%
FFPST2B_1PK	B0FC8CHYHQ	Rustic Solar Torch Lights, Solar Tiki Torche	38	$1,140	2	-$53	5.26%	-$4	-$771	-$470	-$284	-$465	-40.84%	67.67%	1,781	2.13%	98.82%
FFMDL2_2PK	B0GSCFW1MF	2.0 Metal Solar Lanterns Outdoor Waterproof,	18	$1,131	0	$0	0.00%	-$9	-$95	-$335	-$385	$283	25.03%	8.41%	575	3.13%	99.85%
FSST3_2pk	B0FC7K7HRV	Solar Pathway Lights Outdoor Waterproof, Pat	27	$621	3	-$61	11.11%	-$3	-$285	-$271	-$123	-$136	-21.84%	45.97%	741	3.64%	99.89%
FSST4_2PK	B0FC7H65MX	Classic Solar Pathway Lights Outdoor Waterpr	19	$513	0	$0	0.00%	$0	-$414	-$198	-$99	-$209	-40.73%	80.72%	815	2.33%	99.90%
FFSHL1_1PK	B0FC8QT5FB	Schoolhouse Solar Lanterns Outdoor Waterproo	17	$391	0	$0	0.00%	-$3	-$378	-$161	-$80	-$239	-61.23%	96.68%	876	1.94%	100.00%
Total (26 active child SKUs)			2,265	$89,371	188	-$4,218	8.30%	-$485	-$18,078	-$29,568	-$28,845	$6,388	7.15%	20.23%	34,498	6.57%	99.58%

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Marketplace-Level KPIsPer marketplace breakdown, all sales channels

Marketplace	Units	Sales	Ref	Ref Cost	% Ref	Ads	Fees	COGS	Net Pft	Margin	R.ACOS	Sess	USP	BB %	Status
🇺🇸 Amazon.com (US)	2,264	$89,346	187	-$4,193	8.26%	-$18,071	-$29,700	-$28,836	$8,061	9.02%	20.23%	34,498	6.56%	99.58%	Growing
Total (all channels)	2,264	$89,346	187	-$4,193	8.26%	-$18,071	-$29,700	-$28,836	$8,061	9.02%	20.23%	34,498	6.56%	99.58%

Basis: Net Profit and Margin in this table are gross profit, before indirect expenses, so they reconcile directly to SellerBoard's gross profit line. The account net profit after 3PL Cost and Misc MGT Cost is $3,874.11 at 4.34%, as shown in the hero and the cost waterfall.

🎯

Advertising IntelligencePPC portfolio breakdown and channel attribution

This is the month the advertising programme started paying for itself. Spend rose 27.1% to $18,071.16 and generated $57,462.43 in ad sales, up 39.7%, at a blended 31.45% ACoS against 34.57% in July. ROAS improved from 2.89 to 3.18. Impressions grew 8.5% to 2,368,812 and clicks 21.1% to 19,746, with CPC rising only 5.0% to $0.92. TACoS is 20.23%, still above the 12% target and still deliberate. 11 of the 13 portfolios ran under 50% ACoS. Branded (Brand Defense) is the standout at 18.14% on $20,080.31 of sales. FSST4 (Path Torch Elite) at 77.07% and FFSHL1 (Schoolhouse) at 61.51% are the two portfolios that need restructuring rather than more budget.

Ad Spend

$18.07K

+27.1% vs July $14.21K

Ad Sales

$57.46K

+39.7% vs July $41.12K

Ad ACOS

31.45%

-3.12 pp vs July 34.57%

Ad CVR

5.98%

vs 5.73% order based

Ad CPC

$0.92

19,746 clicks

Ad RPC

$2.91

vs $2.52 rev per click

Ad Orders

1,181

52.2% of units

Impressions

2.37M

CTR 0.834%, 13 portfolios

Ad ROAS

3.18x

vs 2.89x in July

TACoS

20.23%

above 12% target

Portfolio	Spend	Ad Sales	ACOS	CVR	Jul ACOS	Change	% of Spend	Status
Branded (Brand Defense)	$3,643.11	$20,080.31	18.14%	11.00%	21.15%	-3.01 pp	20.5%	Efficient
Torches (Metal + Rustic)	$3,425.42	$10,035.89	34.13%	3.00%	22.98%	+11.15 pp	19.3%	Healthy
FFMLB1 (E26 Bulbs)	$2,212.95	$5,435.85	40.71%	9.93%	39.29%	+1.42 pp	12.5%	Monitor
FFPFL1 (Modern Lantern)	$1,603.92	$3,506.12	45.75%	4.35%	39.03%	+6.71 pp	9.0%	Monitor
FFBT1 (Speakers)	$1,163.78	$3,264.07	35.65%	6.52%	37.72%	-2.07 pp	6.6%	Healthy
FFSSL1 (String Lights)	$1,154.40	$2,453.86	47.04%	3.35%	42.90%	+4.15 pp	6.5%	Monitor
FFMDL1 (Metal Lantern)	$1,113.42	$2,470.42	45.07%	3.59%	44.34%	+0.73 pp	6.3%	Monitor
FFPST2B (Rustic Torch)	$952.67	$3,863.73	24.66%	3.47%	32.74%	-8.08 pp	5.4%	Efficient
FFCLB1 (E12 Bulbs)	$889.12	$2,040.12	43.58%	5.67%	22.26%	+21.32 pp	5.0%	Monitor
FFSHL1 (Schoolhouse)	$482.07	$783.75	61.51%	3.61%	68.40%	-6.89 pp	2.7%	Restructure
FSST3 (Path Torch)	$461.70	$1,378.67	33.49%	5.62%	27.53%	+5.96 pp	2.6%	Healthy
Unassigned	$359.91	$1,791.66	20.09%	5.23%	23.48%	-3.39 pp	2.0%	Efficient
FSST4 (Path Torch Elite)	$275.89	$357.98	77.07%	3.18%	36.80%	+40.27 pp	1.6%	Restructure
Total (Sponsored Ads export)	$17,738.36	$57,462.43	30.87%	5.98%	32.72%	-1.85 pp	100.0%

📈

Traffic and Sales AttributionOrganic vs paid

Organic revenue fell 16.3% to $31,883.56 and organic share dropped from 48.1% to 35.7%, the one measure that did not improve. The stock-outs are part of the cause: a listing that cannot ship loses rank whatever the advertising is doing.

35.7%

Organic Sales

$31,884

64.3%

PPC Attributed Sales

$57,462

🔄

Subscribe and SaveRecurring revenue base, subscriber growth, and comparison

Not applicable for this brand. FoxFlame does not currently run Subscribe and Save.

🛒

Inventory HealthException report: SKUs under 30 days of supply

Action Required

Seven SKUs finished August under 30 days of supply and five finished at zero, because 3PL delays kept replenishment from reaching FBA. FFMST4-FBA is the most serious at 11.9 days with nothing inbound, on 23% of account revenue.

ASIN	Product (SKU)	Aug Sales	FBA Units	Velocity (u/day)	Days of Supply	Inbound	Health
B0GS5N1RMH	Flickering Light Bulbs E12 (FFCLB1_4pk)	$3,773	0	15.40	0.0 days	1,200 inbound	Out of stock
B0GS5B8T3B	Flickering Light Bulbs E12 (FFCLB1_2pk)	$2,602	20	6.12	3.3 days	1,500 inbound	Critical
B0FC8DV484	Flickering Light Bulbs E26 (FFMLB1_2PK)	$1,595	16	3.21	5.0 days	none	Critical
B0D4P21Z9N	Metal Solar Torch Lights (FFMST4-FBA)	$20,857	67	5.65	11.9 days	none	At risk
B0FC8CJQ6J	Rustic Solar Torch Lights (FFPST2B_4pk)	$5,439	59	2.69	21.9 days	92 inbound	Tight
B0FC8TDNKK	Flickering Light Bulbs E26 (FFMLB1_4PK)	$5,205	115	5.10	22.5 days	95 inbound	Tight
B0D4PJ7BTD	Metal Solar Lanterns Outdoor Waterproof (FFMDL2-FBA)	$3,398	78	2.67	29.2 days	none	Monitor

🛡️

Account Health SummaryCompliance and performance health entering September

Carried forward

Account Health Rating

292 / 1000

Order Defect Rate

0%

Policy Violations

0

Fulfillment

FBA only

Metric	As verified Aug 6	Target	Status
Order Defect Rate (60 days)	0%	under 1%	Healthy
Negative Feedback	0%	low	Healthy
A-to-z Guarantee Claims	0%	low	Healthy
Chargeback Claims	0%	low	Healthy
Late Dispatch / Cancel / Tracking	N/A (FBA)	n/a	FBA
Suspected IP Violations	0	0	Clean
Listing Policy Violations	0	0	Clean
Regulatory Compliance	0	0	Clean

📋

Action PlanPrioritized next steps for the coming month

URGENT

Fix the 3PL process and complete the warehouse cutover

3PL delays kept replenishment from reaching FBA in August, which put five SKUs at zero and seven under 30 days of supply. New stock is due mid-September and the new warehouse goes live at the same time. Treat the cutover date as a hard commitment, track check-in dates daily until it lands, and agree a fallback with Chris if it slips.

▶ Zeeshan + Chris

HIGH

Upload the improved main images

The improved images are ready and the listings are still running the old set. Get them live across the hero listings before the stock wave lands, so the September traffic arrives on the better creative rather than after it.

▶ Brand Team

HIGH

Continue A/B testing on main images

Keep the Manage Your Experiments tests running on the main images and let each one reach significance before calling it. Conversion is the lever that is not dependent on stock or ad spend, and unit session percentage fell from 7.30% to 6.56% this month.

▶ Brand Team

HIGH

Restructure the two portfolios and two families that are losing money

FSST4 ran at 77.07% ACoS and FFSHL1 at 61.51%, together consuming $757.96. At family level the 2.0 Lantern line finished at -3.33% margin and Solar String Lights at -12.43%, having absorbed $4,343.58 of advertising between them. Decide for each whether it is a pricing, listing or product-market problem, then fix the cause or cut spend to a defensive floor. Do not carry them into Q4 unchanged.

▶ PPC Team

MEDIUM

Prepare the Q4 plan on a fully stocked assumption

September will be slower on thin stock, with Q4 run from the new warehouse. Build the forecast against the August run rate of $89,345.99 and a 4.34% margin, identify the peak-season cover each hero SKU needs by mid-October, and place those orders against the new warehouse lead times rather than the old 3PL ones.

▶ Zeeshan + Chris

FoxFlame Amazon August 2026

Business Performance

Advertising Performance

Fix the 3PL process and complete the warehouse cutover

Upload the improved main images

Continue A/B testing on main images

Restructure the two portfolios and two families that are losing money

Prepare the Q4 plan on a fully stocked assumption