FoxFlame · June 2026
Monthly Performance Review

FoxFlame Amazon June 2026

Prepared by Zeeshan | Amazon.com (US) | Reporting period: June 2026

Business Performance

$77.9K
+12.0%
Total Sales, vs $69.6K in May, fifth consecutive growth month
Net Profit
$14,430
+15.9% vs May
Units
1,739
+11.1%
Sessions
25.1K
-11.2%
CVR
6.94%
+139 bps
AOV
$44.79
+0.8%
Net Margin
18.52%
+62 bps
Organic Sales
$37.4K
48.0% of total
Buy Box %
99.0%
Healthy
Refund Rate
7.2%
125 refunds, +1.0 pp

Advertising Performance

$40.5K
6.00x ROAS
Ad Sales, 52.0% of total revenue
Ad Spend
$6.75K
-14.0% vs May
Ad ACOS
16.66%
-4.1 pp vs May
Ad CVR
6.21%
vs 4.90%
Ad CPC
$0.53
12.7K clicks
Ad RPC
$3.20
vs $2.43
Ad Orders
786
45.2% of units
Ad ROAS
6.00
vs 4.82 in May
TACOS
8.66%
below 12% target
Ad Sales % Total
52.0%
PPC-led model
πŸ“Š
Month in ReviewThe story of this month, grounded in the data

June 2026 was another strong month for FoxFlame on Amazon. Revenue grew 12.0% month-over-month to $77,898, the fifth consecutive growth month, with net profit reaching $14,430 at an 18.52% margin after the fixed management cost. The efficiency story is the headline: ad spend fell 14% while ad sales grew 7.2%, dropping ACoS to 16.66% from 20.75% and TACoS to 8.66%, well under the 12% target. Both policy violations from May cleared on appeal and the Account Health rating rose to 292.

The primary challenge was the refund rate rising a second month to 7.2% (125 refunds), concentrated in the Outdoor Solar Lantern family at 15.7% and the Schoolhouse variants at 25%. One SKU, FFCLB1_4pk (E12 flame bulbs), is currently out of stock with 300 units inbound, and six SKUs sit under 30 days of supply, all with August replenishment already in transit. New products confirmed with Chris for the next 60 days plus the August stock wave set up the second half.

β–² WHAT DROVE GROWTH
Ad efficiency at scale plus the torch hero.
The Solar Torch family generated $38,508, 49% of revenue, at a 22.75% margin and 4.5% real ACoS, with organic rank doing the heavy lifting. Account-wide PPC delivered $40,488 in ad sales on $6,747 spend, a 6.00 ROAS with ACoS down 4.1 points to 16.66%. FFPST2B was the standout portfolio at 9% ACoS on $10,135 in sales. Both May policy violations cleared on appeal and the Account Health rating improved to 292.
β–Ό WHAT CONSTRAINED PERFORMANCE
Refunds rose a second month and one bulb SKU went out of stock.
Refund rate reached 7.2% (125 refunds, +1.0pp), led by the Outdoor Solar Lantern family at 15.7% and Schoolhouse variants at 25%; the May per-ASIN refund analysis is now a second-escalation item. FFPFL1_1PK burned $1,284 of ad spend at a 121.6% ACoS for a -$1,065 product loss and needs restructuring. FFCLB1_4pk sold out before its 300-unit replenishment arrived, and sessions declined 11.2%, offset by conversion rising 139 bps to 6.94%.
β–Ά WHAT TO WATCH IN JULY
August restock sequencing and the new product wave.
Six SKUs run under 30 days of supply with replenishment inbound; receive timing decides whether July holds the growth streak. The new products confirmed with Chris for the next 60 days enter launch prep, and the low-seller revenue program targets the tail. Holding ACoS near 17% while stock arrives protects the margin base the account now operates from.
πŸ“ˆ
June Performance in ContextTrailing months at a glance
Five consecutive growth months: $16.1K in February to $77.9K in June, a 4.8x expansion in four months with net profit scaling from $0.7K to $14.4K. June added 12% on top of May's near-doubling while margin improved, which is the healthiest version of growth: efficiency rising with scale rather than being spent to buy it.
March 2026
$24,503
+$2.0k net
April 2026
$42,748
+$4.4k net
May 2026
$69,565
+$12.4k net
June 2026 (Current)
$77,898
+$14.4k net
πŸ’°
Cost WaterfallHow gross sales flow down to net profit
Amazon fees at $25,346 (32.5% of gross) and cost of goods at $25,658 (32.9%) are the two largest cost buckets; the fee line includes $1,853 of inbound transportation, more than double May's, as the August stock wave started moving. Ad spend fell to $6,747 (8.7% of gross) from $7,841 while ad sales grew, the month's efficiency gain. Refunds and other rose to $3,575, tracking the refund-rate increase. The Fixed Expenses row is the $1,500 monthly management cost outside SellerBoard's tile profit.
Gross Sales
$77,898
100.0%
Promo / Discounts
-$641
99.2%
Ad Spend
-$6,747
90.5%
Amazon Fees
-$25,346
58.0%
Cost of Goods
-$25,658
25.0%
Shipping
$0
25.0%
Refunds & Other
-$3,575
20.5%
Fixed Expenses (Mgmt)
-$1,500
18.5%
Net Profit
$14,430
18.5%
🧾
Parent-Level KPIsSellerBoard group by parent
The Solar Torch family carries the account: $38,508 in sales, 49% of the total, at a 22.75% margin and 4.5% real ACoS. Bluetooth Speakers and Metal Solar Lanterns delivered clean 24-28% margins. The Outdoor Solar Lantern parent shows a -7.6% margin, but that listing carries PPC for its sibling family, so the read is structural rather than a product problem; its 15.7% refund rate is the real item to fix. The E12 flame bulb line is in first ramp at a 28.2% margin and 32.7% conversion. Parent rows sum to $15,958 in net profit before the $1,500 management fee and a $28 account-level gap to the P&L.
Parent / Product Units Sales Ref Ref Cost % Ref Ads Fees COGS Net Profit Margin R.ACOS Sessions USP BB % Status
Solar Torch Lights (parent family)536$38,50829-$1,3965.41%-$1,722-$12,480-$13,737$8,76122.75%4.47%8,7376.13%99.01%Healthy
Bluetooth Flame Speaker410$14,06823-$7195.61%-$1,836-$3,996-$4,114$3,32823.66%13.05%5,2807.77%98.74%Healthy
Metal Solar Lanterns138$8,0485-$1573.62%-$361-$2,480-$2,777$2,21627.54%4.49%1,9916.93%98.97%Healthy
Outdoor Solar Lantern (hub listing)166$6,46626-$61015.66%-$1,806-$2,526-$1,992-$489-7.56%27.93%5,5782.98%99.63%Monitor
Medium Flame Bulb293$5,38625-$2638.53%-$631-$2,105-$1,562$79614.78%11.71%1,83815.94%99.30%Healthy
Solar String Lights97$3,35711-$31911.34%-$391-$1,111-$731$76522.79%11.66%1,3337.28%98.79%Monitor
Medium Flame Bulb E1299$2,0646-$756.06%$0-$655-$744$58128.15%n/a30332.67%98.53%Launch
Total1,739$77,898125-$3,5407.19%-$6,747-$25,353-$25,658$15,95820.49%16.66%25,0606.94%99.01%
🧬
Child-Level KPIsPer-SKU breakdown for accounting and operational review
The metric set mirrors the parent table, broken out across the 27 child SKUs active in June. SKU codes match SellerBoard; Sessions, USP and Buy Box come from the Amazon Business Report per child ASIN. The two four-pack torch SKUs (FFMST4, FFMST2) top the list at 23-35% margins, while FFPFL1_1PK is the one child requiring action at a -100.9% margin on ad-heavy spend.
SKU ASIN Product Units Sales Ref Ref Cost % Ref Promo Ads Fees COGS Net Profit Margin R.ACOS Sessions USP BB %
FFMST4-FBAB0D4P21Z9NMetal Solar Torch Lights - Adjustab138$16,7783-$3612.17%-$152$0-$5,807-$6,576$3,88223.14%n/a1,10512.49%99.17%
FFPST2B_4pkB0FC8CJQ6JFoxFlame Solar Landscape Lights Rus109$8,63510-$5369.17%-$98-$348-$2,317-$3,102$2,23325.86%4.04%1,5197.18%97.88%
FFBT1B_1PKB0FC7NG9LGFoxFlame Bluetooth Outdoor Speakers218$7,77012-$3665.50%-$32-$1,585-$2,120-$2,387$1,27916.47%20.39%3,5386.16%98.66%
FFBT1_1PKB0FC88SR1ZFoxFlame Bluetooth Outdoor Speakers192$6,29811-$3535.73%-$41-$252-$1,875-$1,727$2,04932.54%3.99%1,74011.03%98.91%
FFMST2-FBAB0D4PC4JV8FoxFlame Metal Solar Torch Lights-A74$5,1721-$561.35%-$75$0-$1,464-$1,776$1,80034.81%n/a9218.03%99.13%
FFSSL1_1PKB0FC8TFYPJFoxFlame Solar String Lights Outdoo97$3,35711-$31911.34%-$39-$391-$1,111-$731$76522.79%11.66%1,3337.28%98.79%
FFMDL2-FBAB0D4PJ7BTDFoxFlame Metal Outdoor Solar Lanter50$3,0201-$552.00%-$28-$79-$845-$1,070$94431.24%2.60%5758.70%98.89%
FFMDL4-FBAB0D4PKWHLTFoxFlame Metal Outdoor Solar Lanter23$2,7540$00.00%-$18-$4-$799-$984$94934.47%0.14%14915.44%98.84%
FFPFL1_2PKB0FC8NMB5ZFoxFlame Modern Solar Lanterns Outd66$2,51312-$35118.18%-$12-$365-$917-$673$1967.81%14.50%1,2555.26%99.56%
FFMDL1, FFMDL2B0D4NJG2YMFoxFlame Metal Outdoor Solar Lanter65$2,2744-$1016.15%-$11-$279-$836-$723$32414.23%12.26%1,2625.15%99.02%
FSST3_6pkB0FC7F3D1BFoxFlame Solar Path Lights Outdoor 48$2,2053-$896.25%-$28-$154-$781-$640$51323.27%6.99%6587.29%99.89%
FFPST2B_1PKB0FC8CHYHQFoxFlame Solar Landscape Lights Rus72$2,1372-$412.78%-$7-$599-$791-$546$1527.13%28.03%1,5244.72%99.08%
FFMLB1_4PKB0FC8TDNKKFoxFlame Medium Flame LED Flickerin65$2,0796-$1069.23%-$6-$35-$652-$679$60128.91%1.68%19932.66%99.24%
FFMLB1_2PKB0FC8DV484FoxFlame Medium Flame LED Flickerin102$1,9345-$554.90%-$17-$115-$740-$533$47424.48%5.94%47221.61%98.65%
FSST4_6PKB0FC7F42KMFoxFlame Classic Solar Path Torch -31$1,4973-$1259.68%-$22-$8-$551-$519$27218.14%0.53%27911.11%100.00%
FFCLB1_4pkB0GS5N1RMHFoxFlame Led Flickering Flame Light58$1,4246-$7510.34%-$8$0-$359-$547$43630.61%n/a13443.28%96.77%
FFMST1, FFMST2B0D4MQY6MTFoxFlame Metal Solar Torch Lights-A36$1,4033-$918.33%-$18-$500-$487-$440-$132-9.41%35.61%1,6772.15%99.15%
FFMLB1_1PKB0FC8B47CHFoxFlame Medium Flame LED Flickerin126$1,37314-$10211.11%-$7-$481-$713-$349-$279-20.31%35.04%1,16610.81%99.58%
FFPFL1_1PKB0FC8TKJ58FoxFlame Modern Solar Lanterns Outd44$1,05611-$18725.00%$0-$1,284-$417-$233-$1,065-100.90%121.61%2,5101.75%99.84%
FFSHL1_2PKB0FC8TSRC2FoxFlame Schoolhouse Solar Lanterns26$1,0402-$527.69%$0-$65-$152-$423$34833.48%6.22%5754.52%99.10%
FFMDL1_4PKB0GSC33718FoxFlame Upgraded Metal Outdoor Sol9$9540$00.00%$0$0-$443-$385$12613.16%n/a959.47%99.07%
FFCLB1_2pkB0GS5B8T3BFoxFlame Led Flickering Flame Light41$6400$00.00%-$1$0-$296-$197$14522.67%n/a16924.26%100.00%
FFMDL1_2PKB0GSCFW1MFFoxFlame Upgraded Metal Outdoor Sol10$6270$00.00%-$9-$25-$370-$214$81.35%3.99%3372.97%99.23%
FSST4_2PKB0FC7H65MXFoxFlame Classic Solar Path Torch -16$4054-$9725.00%-$12-$23-$155-$83$358.58%5.61%4883.28%99.51%
FSST3_2pkB0FC7K7HRVFoxFlame Solar Path Lights Outdoor 12$2760$00.00%$0-$90-$126-$55$51.90%32.54%5622.14%99.26%
FFSHL1_1PKB0FC8QT5FBFoxFlame Schoolhouse Solar Lanterns9$2071-$2011.11%$0-$52-$96-$42-$3-1.59%25.03%5541.62%99.84%
FFMDL1_1PKB0GSC6TLNSFoxFlame Upgraded Metal Outdoor Sol2$700$00.00%$0-$17-$131-$22-$99-141.58%23.65%2520.79%99.29%
Total1,739$77,898125-$3,5407.19%-$641-$6,747-$25,353-$25,658$15,95820.49%16.66%25,0606.94%99.01%
Reconciliation note: Child-SKU rows sum to $77,898 in Sales and $15,958 in Net Profit, matching the Parent-Level table exactly. The account P&L closes $28 lower on Net Profit from account-level adjustments (subscription, clawbacks) that do not allocate down to individual children, and the report hero additionally deducts the $1,500 fixed management fee. Use the child rows above for per-SKU accounting entry.
🌐
Marketplace-Level KPIsPer marketplace breakdown
FoxFlame operates on Amazon US only. The US marketplace delivered $77,898 in sales at an 18.52% net margin (after the $1,500 fixed management cost) with Buy Box held at 99.01% weighted across parents. Single-marketplace operating model for the period.
Marketplace Units Sales Refunds Refund Cost % Refunds Ads Amazon Fees COGS Net Profit Margin Real ACOS Sessions Unit Sess % Buy Box Status
πŸ‡ΊπŸ‡Έ Amazon.com (US) 1,739$77,898125-$3,5757.19% -$6,747-$25,346-$25,658$14,430 18.52%8.66%25,0606.94%99.01% Healthy
Total 1,739$77,898125-$3,5757.19% -$6,747-$25,346-$25,658$14,430 18.52%8.66%25,0606.94%99.01%
🎯
Advertising IntelligencePPC portfolio breakdown and channel attribution
Total ad spend of $6,747 generated $40,488 in ad sales at a blended 16.66% ACoS and 6.00 ROAS, with TACoS at 8.66%, well under the 12% target. This is the efficiency month: spend fell 14% while ad sales grew 7.2%. FFPST2B is the standout at 9% ACoS on $10,135 in sales, and the torch portfolios run at 8%. FFPFL1 is the laggard at 38% blended, driven by FFPFL1_1PK at 121.6% ACoS, which needs restructuring rather than more budget. The waterfall Ads line uses the P&L figure; portfolio rows sum to the same $6,747 this month.
Ad Spend
$6.75K
-14.0% vs May $7.84K
Ad Sales
$40.5K
+7.2% vs May $37.8K
Ad ACOS
16.66%
-4.1 pp vs May 20.75%
Ad CVR
6.21%
order based
Ad CPC
$0.53
12,662 clicks
Ad RPC
$3.20
rev per click
Ad Impressions
0.94M
10 active portfolios
Ad Clicks
12.7K
CTR 1.35%
Ad CTR
1.35%
strong for category
Ad Orders
786
45.2% of units
PortfolioSpendSalesACOSCVR% of SpendStatus
FFBT1 (Speakers)$1,836.18$8,892.6920.65%7.65%27.2%Optimize
FFPFL1 (Solar Lanterns)$1,648.21$4,289.6938.42%3.49%24.4%Restructure
FFPST2B (Landscape)$947.49$10,135.109.35%5.37%14.0%Star performer
FFMLB1 (Flame Bulbs)$643.73$3,306.5019.47%14.16%9.5%Healthy
Torches$492.93$6,450.897.64%7.14%7.3%Efficient anchor
Lanterns$402.85$3,689.1810.92%5.17%6.0%Healthy
FFSSL1 (String Lights)$378.32$2,079.5918.19%4.81%5.6%Healthy
FSST3 (Path Torch)$243.90$1,089.7422.38%5.03%3.6%Watch
FFSHL1 (Schoolhouse)$116.43$458.8925.37%4.07%1.7%Watch
FSST4 (Path Torch Elite)$37.30$95.9738.87%6.56%0.6%Review
Total$6,747.34$40,488.2416.66%6.21%100.0%
🎯
Traffic and Sales AttributionOrganic vs paid
Organic share rose to 48.0% of revenue from 45.7% in May, the right direction for a PPC-led growth account: paid built the rank and organic is starting to carry more of the volume. PPC contributed 52.0% ($40,488) at a 6.00 ROAS. As the August stock lands and new products launch, the target is organic share continuing to climb while total revenue grows.
48.0%
Organic Sales
$37,410
52.0%
PPC Attributed Sales
$40,488
πŸ”
Subscribe and SaveRecurring revenue base, subscriber growth, and YoY comparison

Not applicable for this brand. FoxFlame does not currently run Subscribe and Save.

πŸ›’
Inventory HealthException report: SKUs under 30 days of supply
Six SKUs sit under 30 days of supply, and all six have replenishment inbound from the August stock wave, so the risk is receive timing rather than missing orders. The one live gap is FFCLB1_4pk (E12 flame bulbs), already out of stock with 300 units in transit; it was the account's fastest-growing bulb SKU in June. The biggest risk heading into July is the two 9-to-10-day SKUs (FFBT1_1PK speakers, FFMST4 torches) breaking cover before their receives check in.
ASIN Product FBA Units Velocity (u/day) Days of Supply Units Inbound Health
B0GS5N1RMH Flame Bulbs E12 (4pk) 0 6.06 0 days 300 inbound Out of stock
B0FC88SR1Z Bluetooth Speakers (1pk) 54 5.66 9.5 days 450 inbound Critical
B0D4P21Z9N Metal Solar Torch (4pk) 40 4.04 9.9 days 147 inbound Critical
B0FC8CJQ6J Landscape Lights (4pk) 73 2.55 28.6 days 96 inbound Monitor
B0FC8TDNKK Medium Flame Bulbs (4pk) 49 1.75 28.0 days 160 inbound Monitor
B0D4PJ7BTD Metal Outdoor Lantern 7 1.66 4.2 days 80 inbound Critical
Stock note: FBA Units include both on-hand sellable units and Reserved units (inter-FC transfers, processing, and customer-order allocation), summed across all SKU + FNSKU pairs at the ASIN level. The 3PL stock columns in the SellerBoard inventory file are unreliable and not used; FBA stock is the source of truth. Every at-risk SKU above has replenishment in transit as part of the August stock wave.
πŸ›‘οΈ
Account Health SummaryCompliance and performance health entering July
Healthy
Account Health Rating
292 / 1000
Order Defect Rate
0%
Policy Violations
0
Fulfillment
FBA only
MetricCurrentTargetStatus
Order Defect Rate (60 days)0% (0 of 2,580 FBA orders)under 1%Healthy
Negative Feedback0%lowHealthy
A-to-z Guarantee Claims0%lowHealthy
Chargeback Claims0%lowHealthy
Late Dispatch / Cancel / TrackingN/A (FBA)n/aFBA
Suspected IP Violations00Clean
Listing Policy Violations00Clean
Regulatory Compliance00Clean
i
Summary: Clean sweep this month. The two policy violations that were in appeal through May (FFCLB1 listings) were resolved and removed, and the Account Health rating rose to 292 from 276. Zero defects across 2,580 FBA orders in the trailing 60 days, zero open compliance items, Account Health Assurance enrollment active. No carry-over compliance work into July.
πŸ“‹
Action PlanPrioritized next steps for the coming month
HIGH

Sequence the August restock receives

Six SKUs run under 30 days of supply with replenishment inbound. Priority order: FFCLB1_4pk (already out of stock, 300 units in transit), FFMDL2 lantern (4.2 days), FFBT1_1PK speakers (9.5 days, 450 inbound), FFMST4 torches (9.9 days, 147 inbound). Track check-in dates weekly and expedite anything that slips past its cover window.

▶ Brand Team
HIGH

Refund root-cause, second escalation

Refund rate rose again to 7.2% (125 refunds) after May's 6.2%. The concentration is the Outdoor Solar Lantern family at 15.7% and Schoolhouse variants at 25%. Pull return reasons per ASIN, fix the top driver (quality, expectation gap, or listing accuracy), and report findings in the July review. This carried over from May and now blocks nothing else moving.

▶ Brand Team
MEDIUM

Restructure FFPFL1_1PK ad spend

The SKU burned $1,284 in June at a 121.6% ACoS for a -$1,065 product loss and drags the FFPFL1 portfolio to 38% blended. Cut bids, rebuild targeting around proven terms from the sibling 2PK, or pause and route traffic to the family hub. Do not add budget to this SKU as-is.

▶ PPC Team
MEDIUM

Launch prep for the new products

Multiple new products are confirmed with Chris for the next 60 days. Prepare listing copy, imagery, and launch PPC structures in July so each launch lands with the August stock wave rather than after it.

▶ Brand Team
MEDIUM

Hold ad efficiency while scaling into restock

June proved the account can grow at 16.66% ACoS and 8.66% TACoS. Hold that efficiency band as stock lands and spend scales back up; FFPST2B and the torch portfolios are the proven low-ACoS lanes to fund first.

▶ PPC Team
MEDIUM

Revenue program for low-sellers

The tail SKUs (Path Torch Elite, Schoolhouse lanterns, string lights) sell below potential. Run the planned listing and pricing review per SKU, prioritized by margin headroom, and fold winners into the ad structure once conversion proves out.

▶ Brand Team
SELLER SYNERGY SERVICES