| Parent / Product | Units | Sales | Ref | Ref Cost | % Ref | Ads | Fees | COGS | Net Profit | Margin | R.ACOS | Sessions | USP | BB % | Status |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Solar Torch Lights (parent family) | 536 | $38,508 | 29 | -$1,396 | 5.41% | -$1,722 | -$12,480 | -$13,737 | $8,761 | 22.75% | 4.47% | 8,737 | 6.13% | 99.01% | Healthy |
| Bluetooth Flame Speaker | 410 | $14,068 | 23 | -$719 | 5.61% | -$1,836 | -$3,996 | -$4,114 | $3,328 | 23.66% | 13.05% | 5,280 | 7.77% | 98.74% | Healthy |
| Metal Solar Lanterns | 138 | $8,048 | 5 | -$157 | 3.62% | -$361 | -$2,480 | -$2,777 | $2,216 | 27.54% | 4.49% | 1,991 | 6.93% | 98.97% | Healthy |
| Outdoor Solar Lantern (hub listing) | 166 | $6,466 | 26 | -$610 | 15.66% | -$1,806 | -$2,526 | -$1,992 | -$489 | -7.56% | 27.93% | 5,578 | 2.98% | 99.63% | Monitor |
| Medium Flame Bulb | 293 | $5,386 | 25 | -$263 | 8.53% | -$631 | -$2,105 | -$1,562 | $796 | 14.78% | 11.71% | 1,838 | 15.94% | 99.30% | Healthy |
| Solar String Lights | 97 | $3,357 | 11 | -$319 | 11.34% | -$391 | -$1,111 | -$731 | $765 | 22.79% | 11.66% | 1,333 | 7.28% | 98.79% | Monitor |
| Medium Flame Bulb E12 | 99 | $2,064 | 6 | -$75 | 6.06% | $0 | -$655 | -$744 | $581 | 28.15% | n/a | 303 | 32.67% | 98.53% | Launch |
| Total | 1,739 | $77,898 | 125 | -$3,540 | 7.19% | -$6,747 | -$25,353 | -$25,658 | $15,958 | 20.49% | 16.66% | 25,060 | 6.94% | 99.01% |
| SKU | ASIN | Product | Units | Sales | Ref | Ref Cost | % Ref | Promo | Ads | Fees | COGS | Net Profit | Margin | R.ACOS | Sessions | USP | BB % |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| FFMST4-FBA | B0D4P21Z9N | Metal Solar Torch Lights - Adjustab | 138 | $16,778 | 3 | -$361 | 2.17% | -$152 | $0 | -$5,807 | -$6,576 | $3,882 | 23.14% | n/a | 1,105 | 12.49% | 99.17% |
| FFPST2B_4pk | B0FC8CJQ6J | FoxFlame Solar Landscape Lights Rus | 109 | $8,635 | 10 | -$536 | 9.17% | -$98 | -$348 | -$2,317 | -$3,102 | $2,233 | 25.86% | 4.04% | 1,519 | 7.18% | 97.88% |
| FFBT1B_1PK | B0FC7NG9LG | FoxFlame Bluetooth Outdoor Speakers | 218 | $7,770 | 12 | -$366 | 5.50% | -$32 | -$1,585 | -$2,120 | -$2,387 | $1,279 | 16.47% | 20.39% | 3,538 | 6.16% | 98.66% |
| FFBT1_1PK | B0FC88SR1Z | FoxFlame Bluetooth Outdoor Speakers | 192 | $6,298 | 11 | -$353 | 5.73% | -$41 | -$252 | -$1,875 | -$1,727 | $2,049 | 32.54% | 3.99% | 1,740 | 11.03% | 98.91% |
| FFMST2-FBA | B0D4PC4JV8 | FoxFlame Metal Solar Torch Lights-A | 74 | $5,172 | 1 | -$56 | 1.35% | -$75 | $0 | -$1,464 | -$1,776 | $1,800 | 34.81% | n/a | 921 | 8.03% | 99.13% |
| FFSSL1_1PK | B0FC8TFYPJ | FoxFlame Solar String Lights Outdoo | 97 | $3,357 | 11 | -$319 | 11.34% | -$39 | -$391 | -$1,111 | -$731 | $765 | 22.79% | 11.66% | 1,333 | 7.28% | 98.79% |
| FFMDL2-FBA | B0D4PJ7BTD | FoxFlame Metal Outdoor Solar Lanter | 50 | $3,020 | 1 | -$55 | 2.00% | -$28 | -$79 | -$845 | -$1,070 | $944 | 31.24% | 2.60% | 575 | 8.70% | 98.89% |
| FFMDL4-FBA | B0D4PKWHLT | FoxFlame Metal Outdoor Solar Lanter | 23 | $2,754 | 0 | $0 | 0.00% | -$18 | -$4 | -$799 | -$984 | $949 | 34.47% | 0.14% | 149 | 15.44% | 98.84% |
| FFPFL1_2PK | B0FC8NMB5Z | FoxFlame Modern Solar Lanterns Outd | 66 | $2,513 | 12 | -$351 | 18.18% | -$12 | -$365 | -$917 | -$673 | $196 | 7.81% | 14.50% | 1,255 | 5.26% | 99.56% |
| FFMDL1, FFMDL2 | B0D4NJG2YM | FoxFlame Metal Outdoor Solar Lanter | 65 | $2,274 | 4 | -$101 | 6.15% | -$11 | -$279 | -$836 | -$723 | $324 | 14.23% | 12.26% | 1,262 | 5.15% | 99.02% |
| FSST3_6pk | B0FC7F3D1B | FoxFlame Solar Path Lights Outdoor | 48 | $2,205 | 3 | -$89 | 6.25% | -$28 | -$154 | -$781 | -$640 | $513 | 23.27% | 6.99% | 658 | 7.29% | 99.89% |
| FFPST2B_1PK | B0FC8CHYHQ | FoxFlame Solar Landscape Lights Rus | 72 | $2,137 | 2 | -$41 | 2.78% | -$7 | -$599 | -$791 | -$546 | $152 | 7.13% | 28.03% | 1,524 | 4.72% | 99.08% |
| FFMLB1_4PK | B0FC8TDNKK | FoxFlame Medium Flame LED Flickerin | 65 | $2,079 | 6 | -$106 | 9.23% | -$6 | -$35 | -$652 | -$679 | $601 | 28.91% | 1.68% | 199 | 32.66% | 99.24% |
| FFMLB1_2PK | B0FC8DV484 | FoxFlame Medium Flame LED Flickerin | 102 | $1,934 | 5 | -$55 | 4.90% | -$17 | -$115 | -$740 | -$533 | $474 | 24.48% | 5.94% | 472 | 21.61% | 98.65% |
| FSST4_6PK | B0FC7F42KM | FoxFlame Classic Solar Path Torch - | 31 | $1,497 | 3 | -$125 | 9.68% | -$22 | -$8 | -$551 | -$519 | $272 | 18.14% | 0.53% | 279 | 11.11% | 100.00% |
| FFCLB1_4pk | B0GS5N1RMH | FoxFlame Led Flickering Flame Light | 58 | $1,424 | 6 | -$75 | 10.34% | -$8 | $0 | -$359 | -$547 | $436 | 30.61% | n/a | 134 | 43.28% | 96.77% |
| FFMST1, FFMST2 | B0D4MQY6MT | FoxFlame Metal Solar Torch Lights-A | 36 | $1,403 | 3 | -$91 | 8.33% | -$18 | -$500 | -$487 | -$440 | -$132 | -9.41% | 35.61% | 1,677 | 2.15% | 99.15% |
| FFMLB1_1PK | B0FC8B47CH | FoxFlame Medium Flame LED Flickerin | 126 | $1,373 | 14 | -$102 | 11.11% | -$7 | -$481 | -$713 | -$349 | -$279 | -20.31% | 35.04% | 1,166 | 10.81% | 99.58% |
| FFPFL1_1PK | B0FC8TKJ58 | FoxFlame Modern Solar Lanterns Outd | 44 | $1,056 | 11 | -$187 | 25.00% | $0 | -$1,284 | -$417 | -$233 | -$1,065 | -100.90% | 121.61% | 2,510 | 1.75% | 99.84% |
| FFSHL1_2PK | B0FC8TSRC2 | FoxFlame Schoolhouse Solar Lanterns | 26 | $1,040 | 2 | -$52 | 7.69% | $0 | -$65 | -$152 | -$423 | $348 | 33.48% | 6.22% | 575 | 4.52% | 99.10% |
| FFMDL1_4PK | B0GSC33718 | FoxFlame Upgraded Metal Outdoor Sol | 9 | $954 | 0 | $0 | 0.00% | $0 | $0 | -$443 | -$385 | $126 | 13.16% | n/a | 95 | 9.47% | 99.07% |
| FFCLB1_2pk | B0GS5B8T3B | FoxFlame Led Flickering Flame Light | 41 | $640 | 0 | $0 | 0.00% | -$1 | $0 | -$296 | -$197 | $145 | 22.67% | n/a | 169 | 24.26% | 100.00% |
| FFMDL1_2PK | B0GSCFW1MF | FoxFlame Upgraded Metal Outdoor Sol | 10 | $627 | 0 | $0 | 0.00% | -$9 | -$25 | -$370 | -$214 | $8 | 1.35% | 3.99% | 337 | 2.97% | 99.23% |
| FSST4_2PK | B0FC7H65MX | FoxFlame Classic Solar Path Torch - | 16 | $405 | 4 | -$97 | 25.00% | -$12 | -$23 | -$155 | -$83 | $35 | 8.58% | 5.61% | 488 | 3.28% | 99.51% |
| FSST3_2pk | B0FC7K7HRV | FoxFlame Solar Path Lights Outdoor | 12 | $276 | 0 | $0 | 0.00% | $0 | -$90 | -$126 | -$55 | $5 | 1.90% | 32.54% | 562 | 2.14% | 99.26% |
| FFSHL1_1PK | B0FC8QT5FB | FoxFlame Schoolhouse Solar Lanterns | 9 | $207 | 1 | -$20 | 11.11% | $0 | -$52 | -$96 | -$42 | -$3 | -1.59% | 25.03% | 554 | 1.62% | 99.84% |
| FFMDL1_1PK | B0GSC6TLNS | FoxFlame Upgraded Metal Outdoor Sol | 2 | $70 | 0 | $0 | 0.00% | $0 | -$17 | -$131 | -$22 | -$99 | -141.58% | 23.65% | 252 | 0.79% | 99.29% |
| Total | 1,739 | $77,898 | 125 | -$3,540 | 7.19% | -$641 | -$6,747 | -$25,353 | -$25,658 | $15,958 | 20.49% | 16.66% | 25,060 | 6.94% | 99.01% |
| Marketplace | Units | Sales | Refunds | Refund Cost | % Refunds | Ads | Amazon Fees | COGS | Net Profit | Margin | Real ACOS | Sessions | Unit Sess % | Buy Box | Status |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| πΊπΈ Amazon.com (US) | 1,739 | $77,898 | 125 | -$3,575 | 7.19% | -$6,747 | -$25,346 | -$25,658 | $14,430 | 18.52% | 8.66% | 25,060 | 6.94% | 99.01% | Healthy |
| Total | 1,739 | $77,898 | 125 | -$3,575 | 7.19% | -$6,747 | -$25,346 | -$25,658 | $14,430 | 18.52% | 8.66% | 25,060 | 6.94% | 99.01% |
| Portfolio | Spend | Sales | ACOS | CVR | % of Spend | Status |
|---|---|---|---|---|---|---|
| FFBT1 (Speakers) | $1,836.18 | $8,892.69 | 20.65% | 7.65% | 27.2% | Optimize |
| FFPFL1 (Solar Lanterns) | $1,648.21 | $4,289.69 | 38.42% | 3.49% | 24.4% | Restructure |
| FFPST2B (Landscape) | $947.49 | $10,135.10 | 9.35% | 5.37% | 14.0% | Star performer |
| FFMLB1 (Flame Bulbs) | $643.73 | $3,306.50 | 19.47% | 14.16% | 9.5% | Healthy |
| Torches | $492.93 | $6,450.89 | 7.64% | 7.14% | 7.3% | Efficient anchor |
| Lanterns | $402.85 | $3,689.18 | 10.92% | 5.17% | 6.0% | Healthy |
| FFSSL1 (String Lights) | $378.32 | $2,079.59 | 18.19% | 4.81% | 5.6% | Healthy |
| FSST3 (Path Torch) | $243.90 | $1,089.74 | 22.38% | 5.03% | 3.6% | Watch |
| FFSHL1 (Schoolhouse) | $116.43 | $458.89 | 25.37% | 4.07% | 1.7% | Watch |
| FSST4 (Path Torch Elite) | $37.30 | $95.97 | 38.87% | 6.56% | 0.6% | Review |
| Total | $6,747.34 | $40,488.24 | 16.66% | 6.21% | 100.0% |
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| ASIN | Product | FBA Units | Velocity (u/day) | Days of Supply | Units Inbound | Health |
|---|---|---|---|---|---|---|
| B0GS5N1RMH | Flame Bulbs E12 (4pk) | 0 | 6.06 | 0 days | 300 inbound | Out of stock |
| B0FC88SR1Z | Bluetooth Speakers (1pk) | 54 | 5.66 | 9.5 days | 450 inbound | Critical |
| B0D4P21Z9N | Metal Solar Torch (4pk) | 40 | 4.04 | 9.9 days | 147 inbound | Critical |
| B0FC8CJQ6J | Landscape Lights (4pk) | 73 | 2.55 | 28.6 days | 96 inbound | Monitor |
| B0FC8TDNKK | Medium Flame Bulbs (4pk) | 49 | 1.75 | 28.0 days | 160 inbound | Monitor |
| B0D4PJ7BTD | Metal Outdoor Lantern | 7 | 1.66 | 4.2 days | 80 inbound | Critical |
| Metric | Current | Target | Status |
|---|---|---|---|
| Order Defect Rate (60 days) | 0% (0 of 2,580 FBA orders) | under 1% | Healthy |
| Negative Feedback | 0% | low | Healthy |
| A-to-z Guarantee Claims | 0% | low | Healthy |
| Chargeback Claims | 0% | low | Healthy |
| Late Dispatch / Cancel / Tracking | N/A (FBA) | n/a | FBA |
| Suspected IP Violations | 0 | 0 | Clean |
| Listing Policy Violations | 0 | 0 | Clean |
| Regulatory Compliance | 0 | 0 | Clean |
Six SKUs run under 30 days of supply with replenishment inbound. Priority order: FFCLB1_4pk (already out of stock, 300 units in transit), FFMDL2 lantern (4.2 days), FFBT1_1PK speakers (9.5 days, 450 inbound), FFMST4 torches (9.9 days, 147 inbound). Track check-in dates weekly and expedite anything that slips past its cover window.
Refund rate rose again to 7.2% (125 refunds) after May's 6.2%. The concentration is the Outdoor Solar Lantern family at 15.7% and Schoolhouse variants at 25%. Pull return reasons per ASIN, fix the top driver (quality, expectation gap, or listing accuracy), and report findings in the July review. This carried over from May and now blocks nothing else moving.
The SKU burned $1,284 in June at a 121.6% ACoS for a -$1,065 product loss and drags the FFPFL1 portfolio to 38% blended. Cut bids, rebuild targeting around proven terms from the sibling 2PK, or pause and route traffic to the family hub. Do not add budget to this SKU as-is.
Multiple new products are confirmed with Chris for the next 60 days. Prepare listing copy, imagery, and launch PPC structures in July so each launch lands with the August stock wave rather than after it.
June proved the account can grow at 16.66% ACoS and 8.66% TACoS. Hold that efficiency band as stock lands and spend scales back up; FFPST2B and the torch portfolios are the proven low-ACoS lanes to fund first.
The tail SKUs (Path Torch Elite, Schoolhouse lanterns, string lights) sell below potential. Run the planned listing and pricing review per SKU, prioritized by margin headroom, and fold winners into the ad structure once conversion proves out.