Seller Synergy Services
Amazon Performance Report
FoxFlame · May 2026
| Parent / Product | Units | Sales | Ref | Ref Cost | % Ref | Ads | Fees | COGS | Net Profit | Margin | R.ACOS | Sessions | USP | BB % | Status |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Solar Torch Lights | 511 | $33,700 | 25 | -$772 | 4.89% | -$1,924 | -$10,524 | -$11,761 | $8,297 | 24.62% | 5.71% | 8,475 | 6.03% | 98.98% | Healthy |
| Outdoor Solar Lantern | 280 | $10,027 | 25 | -$635 | 8.93% | -$2,947 | -$3,508 | -$2,591 | $273 | 2.73% | 29.39% | 9,831 | 2.85% | 99.86% | Monitor |
| Metal Solar Lanterns | 158 | $9,140 | 6 | -$213 | 3.80% | -$506 | -$3,007 | -$2,936 | $2,386 | 26.11% | 5.54% | 2,477 | 6.38% | 99.63% | Healthy |
| Bluetooth Flame Speaker (Bronze) | 255 | $8,768 | 18 | -$496 | 7.06% | -$1,302 | -$2,595 | -$2,534 | $1,798 | 20.51% | 14.85% | 3,805 | 6.70% | 99.05% | Healthy |
| Medium Flame Bulb | 229 | $3,846 | 10 | -$106 | 4.37% | -$422 | -$1,562 | -$1,107 | $641 | 16.66% | 10.98% | 1,276 | 17.95% | 99.50% | Healthy |
| Solar String Lights Outdoor | 83 | $2,904 | 11 | -$304 | 13.25% | -$737 | -$990 | -$619 | $207 | 7.14% | 25.36% | 2,084 | 3.98% | 99.04% | Monitor |
| Medium Flame LED Bulb (Launch) | 49 | $1,180 | 2 | -$25 | 4.08% | $0 | -$396 | -$439 | $319 | 27.05% | 0.00% | 108 | 45.37% | 94.87% | Healthy |
| Total | 1,565 | $69,565 | 97 | -$2,553 | 6.20% | -$7,839 | -$22,583 | -$21,988 | $13,921 | 20.01% | 18.25% | 28,056 | 5.58% | 99.37% |
| SKU | ASIN | Product | Units | Sales | Ref | Ref Cost | % Ref | Promo | Ads | Fees | COGS | Net Profit | Margin | R.ACOS | Sessions | USP | BB % |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| FFMST4-FBA | B0D4P21Z9N | Metal Solar Torch Lights - Adjustab | 109 | $13,586 | 3 | -$162 | 2.75% | -$178 | $0 | -$3,423 | -$5,289 | $4,534 | 33.37% | 0.00% | 792 | 13.76% | 98.80% |
| FFMST2-FBA | B0D4PC4JV8 | FoxFlame Metal Solar Torch Lights-A | 102 | $7,098 | 3 | -$105 | 2.94% | -$79 | $0 | -$2,541 | -$2,448 | $1,926 | 27.13% | 0.00% | 951 | 10.73% | 99.34% |
| FFMDL2-FBA | B0D4PJ7BTD | FoxFlame Metal Outdoor Solar Lanter | 84 | $5,279 | 5 | -$194 | 5.95% | -$60 | -$114 | -$1,608 | -$1,711 | $1,592 | 30.15% | 2.16% | 744 | 11.29% | 99.25% |
| - | B0FC7NG9LG | FoxFlame Bluetooth Outdoor Speakers | 126 | $4,519 | 5 | -$141 | 3.97% | -$32 | -$1,136 | -$1,276 | -$1,380 | $553 | 12.24% | 25.13% | 2,506 | 5.03% | 99.10% |
| - | B0FC8NMB5Z | FoxFlame Modern Solar Lanterns Outd | 113 | $4,401 | 6 | -$171 | 5.31% | -$24 | -$393 | -$1,525 | -$1,151 | $1,137 | 25.82% | 8.93% | 1,625 | 6.95% | 99.90% |
| FFBT1_1PK | B0FC88SR1Z | FoxFlame Bluetooth Outdoor Speakers | 129 | $4,249 | 13 | -$354 | 10.08% | -$10 | -$167 | -$1,319 | -$1,155 | $1,245 | 29.30% | 3.92% | 1,293 | 9.98% | 98.95% |
| - | B0FC8CJQ6J | FoxFlame Solar Landscape Lights Rus | 44 | $3,516 | 1 | -$42 | 2.27% | -$62 | -$186 | -$1,048 | -$1,342 | $835 | 23.75% | 5.28% | 723 | 6.09% | 97.87% |
| - | B0FC8TFYPJ | FoxFlame Solar String Lights Outdoo | 83 | $2,904 | 11 | -$304 | 13.25% | -$47 | -$737 | -$990 | -$619 | $207 | 7.14% | 25.36% | 2,084 | 3.98% | 99.04% |
| - | B0D4MQY6MT | FoxFlame Metal Solar Torch Lights-A | 64 | $2,519 | 2 | -$70 | 3.12% | -$24 | -$596 | -$979 | -$781 | $69 | 2.74% | 23.65% | 1,972 | 3.25% | 98.48% |
| - | B0FC7F3D1B | FoxFlame Solar Path Lights Outdoor | 52 | $2,380 | 5 | -$134 | 9.62% | -$27 | -$148 | -$790 | -$694 | $587 | 24.67% | 6.21% | 630 | 8.25% | 99.76% |
| - | B0FC8TSRC2 | FoxFlame Schoolhouse Solar Lanterns | 61 | $2,317 | 7 | -$219 | 11.48% | -$18 | -$396 | -$739 | -$558 | $388 | 16.74% | 17.08% | 1,537 | 3.97% | 99.89% |
| - | B0D4NJG2YM | FoxFlame Metal Outdoor Solar Lanter | 59 | $2,061 | 1 | -$20 | 1.69% | -$13 | -$383 | -$763 | -$669 | $213 | 10.34% | 18.60% | 1,644 | 3.59% | 99.79% |
| - | B0D4PKWHLT | FoxFlame Metal Outdoor Solar Lanter | 15 | $1,800 | 0 | $0 | 0.00% | -$18 | -$9 | -$635 | -$556 | $582 | 32.31% | 49.00% | 83 | 18.07% | 100.00% |
| - | B0FC7F42KM | FoxFlame Classic Solar Path Torch - | 35 | $1,747 | 4 | -$126 | 11.43% | -$26 | -$5 | -$621 | -$566 | $403 | 23.07% | 26.00% | 296 | 11.82% | 98.22% |
| - | B0FC8TKJ58 | FoxFlame Modern Solar Lanterns Outd | 63 | $1,511 | 6 | -$91 | 9.52% | -$11 | -$1,613 | -$621 | -$334 | -$1,158 | -76.65% | 106.71% | 3,564 | 1.77% | 99.86% |
| - | B0FC8B47CH | FoxFlame Medium Flame LED Flickerin | 126 | $1,384 | 7 | -$48 | 5.56% | -$3 | -$350 | -$709 | -$349 | -$76 | -5.48% | 25.28% | 861 | 14.63% | 99.90% |
| - | B0FC8CHYHQ | FoxFlame Solar Landscape Lights Rus | 44 | $1,320 | 5 | -$94 | 11.36% | -$14 | -$823 | -$520 | -$337 | -$468 | -35.46% | 62.39% | 1,899 | 2.32% | 99.20% |
| - | B0FC8TDNKK | FoxFlame Medium Flame LED Flickerin | 40 | $1,269 | 3 | -$58 | 7.50% | -$1 | -$20 | -$402 | -$428 | $360 | 28.34% | 1.54% | 123 | 32.52% | 98.73% |
| - | B0FC8DV484 | FoxFlame Medium Flame LED Flickerin | 63 | $1,194 | 0 | $0 | 0.00% | -$3 | -$53 | -$451 | -$329 | $357 | 29.89% | 4.44% | 290 | 21.72% | 98.73% |
| - | B0GS5N1RMH | FoxFlame Led Flickering Flame Light | 44 | $1,100 | 2 | -$25 | 4.55% | $0 | $0 | -$364 | -$415 | $295 | 26.83% | 0.00% | 79 | 55.70% | 97.41% |
| - | B0FC7H65MX | FoxFlame Classic Solar Path Torch - | 33 | $891 | 1 | -$19 | 3.03% | -$4 | -$44 | -$348 | -$172 | $305 | 34.23% | 4.91% | 584 | 5.65% | 99.59% |
| - | B0FC7K7HRV | FoxFlame Solar Path Lights Outdoor | 28 | $644 | 1 | -$20 | 3.57% | -$8 | -$123 | -$254 | -$132 | $106 | 16.44% | 19.08% | 626 | 4.47% | 100.00% |
| - | B0FC8QT5FB | FoxFlame Schoolhouse Solar Lanterns | 29 | $643 | 4 | -$64 | 13.79% | -$10 | -$497 | -$291 | -$142 | -$361 | -56.22% | 77.34% | 1,806 | 1.61% | 99.82% |
| - | B0GSC33718 | FoxFlame Upgraded Metal Outdoor Sol | 5 | $594 | 0 | $0 | 0.00% | -$6 | $0 | -$161 | -$214 | $213 | 35.84% | 0.00% | 141 | 3.55% | 99.33% |
| - | B0GSCFW1MF | FoxFlame Upgraded Metal Outdoor Sol | 9 | $561 | 2 | -$89 | 22.22% | -$3 | -$33 | -$168 | -$193 | $74 | 13.26% | 5.88% | 593 | 1.52% | 99.84% |
| - | B0GS5B8T3B | FoxFlame Led Flickering Flame Light | 5 | $80 | 0 | $0 | 0.00% | $0 | $0 | -$32 | -$24 | $24 | 30.07% | 0.00% | 27 | 18.52% | 87.50% |
| Total (26 active ASINs) | 1,565 | $69,565 | 97 | -$2,553 | 6.20% | -$681 | -$7,823 | -$22,580 | -$21,988 | $13,940 | 20.04% | 45.42% | 27,473 | 5.70% | 99.36% | ||
| Marketplace | Units | Sales | Refunds | Refund Cost | % Refunds | Ads | Amazon Fees | COGS | Net Profit | Margin | Real ACOS | Sessions | Unit Sess % | Buy Box | Status |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 🇺🇸 Amazon.com (US) | 1,565 | $69,565 | 97 | -$2,761 | 6.20% | -$7,841 | -$22,557 | -$21,988 | $12,447 | 17.90% | 20.75% | 28,056 | 5.58% | 99.00% | Healthy |
| Total | 1,565 | $69,565 | 97 | -$2,761 | 6.20% | -$7,841 | -$22,557 | -$21,988 | $12,447 | 17.90% | 20.75% | 28,056 | 5.58% | 99.00% |
| Portfolio | Spend | Sales | ACOS | CVR | % of Spend | Status |
|---|---|---|---|---|---|---|
| FFBT1 (Bluetooth Speaker) | $883.18 | $2,920.84 | 30.24% | 5.21% | 21.0% | Healthy |
| FFPFL1 (Pendant Flame Light) | $742.30 | $2,498.42 | 29.71% | 3.08% | 17.7% | Healthy |
| FFSSL1 (Solar String Lights) | $588.51 | $3,370.33 | 17.46% | 5.04% | 14.0% | Healthy |
| FFPST2B (Patio Solar Torch) | $553.29 | $5,002.16 | 11.06% | 5.93% | 13.2% | Scaling Ready |
| FFSHL1 (Schoolhouse Lantern) | $522.58 | $1,546.56 | 33.79% | 2.79% | 12.4% | Healthy |
| Lanterns (general) | $414.22 | $3,628.39 | 11.42% | 4.97% | 9.9% | Scaling Ready |
| Torches (general) | $221.50 | $1,780.85 | 12.44% | 4.43% | 5.3% | Scaling Ready |
| FSST3 (Path Torch 3) | $206.37 | $1,341.36 | 15.39% | 7.21% | 4.9% | Healthy |
| FSST4 (Path Torch 4) | $71.14 | $606.87 | 11.72% | 9.60% | 1.7% | Scaling Ready |
| FFMLB1 (Medium Flame Bulb) | n/a | n/a | n/a | n/a | n/a | Pre-launch |
| Total | $4,203.09 | $22,695.78 | 18.52% | 4.65% | 100.0% |
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| ASIN | Product | FBA Units | Velocity (u/day) | Days of Supply | Units Inbound | Health |
|---|---|---|---|---|---|---|
| B0FC8DV484 | Medium Flame Light Bulbs | 40 | 3.79 | 10.6 days | 192 inbound | Critical |
| B0D4PJ7BTD | Metal Outdoor Solar Lantern (FFMDL2-FBA) | 34 | 3.20 | 10.6 days | 0 inbound | Order Now |
| B0FC8B47CH | Medium Flame Light Bulbs (variant) | 99 | 4.55 | 21.8 days | 256 inbound | At Risk |
| Metric | Current | Target | Status |
|---|---|---|---|
| Order Defect Rate (60 days) | 0% (0 of 1,689 FBA orders) | under 1% | Healthy |
| Negative Feedback | 0% | low | Healthy |
| A-to-z Guarantee Claims | 0% | low | Healthy |
| Chargeback Claims | 0% | low | Healthy |
| Late Shipment Rate (30 days) | N/A (FBA) | under 4% | N/A |
| Pre-fulfillment Cancel Rate (7 days) | N/A (FBA) | under 2.5% | N/A |
| Valid Tracking Rate (30 days) | N/A (FBA) | over 95% | N/A |
| On-Time Delivery Rate (14 days) | N/A (FBA) | over 90% | N/A |
| Suspected IP Violations | 0 | 0 | Clean |
| Product Authenticity Complaints | 0 | 0 | Clean |
| Listing Policy Violations | 0 | 0 | Clean |
| Restricted Product Policy Violations | 2 (open, in appeal) | 0 | In Appeal |
The FFMDL2-FBA SKU sits at 34 units (31 on-hand + 3 Reserved) and 10.6 days of cover with zero inbound and 3.20 units per day velocity. This is the structural stock risk of June: the ASIN delivered $5,279 in May sales at 30.1% net margin and will stock out in the first half of June without action. Place the replenishment order now and confirm transit timing to FBA receive.
40 units of stock (32 on-hand + 8 Reserved) with 192 inbound at 3.79 units per day velocity puts days of cover at 10.6 today. Inbound covers the gap but only if receive timing holds. Confirm the LTL ETA, expedite to FBA if available, and run a sub-budget cap on this SKU's PPC until receive completes.
B0G35S6HPP drew 9,831 sessions (the highest in the catalog) at 99.86% Buy Box but converted to only $10,027 in sales and 2.7% net margin. The session-to-sales ratio is half what the Solar Torch engine produces. Run a per-page diagnostic in June: check pricing vs competitor reference, listing main image and bullets refresh, PPC keyword targeting alignment. The traffic is there; the conversion mechanics need to catch up.
Refund rate climbed from 3.4% to 6.2% (97 refunds in May vs 30 in April). Likely concentrated in the newer Bluetooth Speaker variants given their launch volume, but worth confirming with a per-ASIN refund decomposition. If concentrated, addressable via listing or fulfillment fixes; if broad, structural to the catalog mix shift and acceptable.
The two open Restricted Product Policy Violations on the FFCLB1 4-Pack and 2-Pack remain open while Amazon processes the appeal. The operational remediation is complete. Track Amazon response cadence, escalate via Account Health Assurance contact if no movement by mid-June. No business impact, this is a process-monitoring item.