FoxFlame | Amazon Performance Review

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Month in ReviewThe story of this month, grounded in the data

April 2026 was an inflection month for FoxFlame on Amazon. Revenue grew 74.5% month-over-month to $42,748, the third consecutive growth month and a 2.65x increase over February's $16,111 baseline. Net profit reached $4,444 at 10.40% margin, up 121% from March, with TACoS holding at a healthy 9.83%. Buy Box ownership weighted at 99.14% across the catalog, and Account Health closed at 268 with zero policy violations across all 9 categories.

The headline driver was the new purchase order arriving at the warehouse late March and early April, which enabled additional FBA shipments and unlocked the volume the catalog was previously gated on. Per-unit ad cost actually dropped from $6.15 to $4.70 as total spend grew, indicating efficient supply-led scaling rather than paid-driven volume. The blended PPC ACoS of 18.52% with a 5.40 ROAS is the most efficient ad performance in the catalog's history. Substantial inventory remains inbound; once that fully lands at FBA, paid spend can scale further with margin protection intact.

▲ WHAT DROVE GROWTH

New purchase order landed and unlocked FBA volume.

A new purchase order arrived at the warehouse at the end of March and start of April, enabling additional FBA shipments and lifting the catalog out of the supply-gated state of prior months. Solar Torch Lights led the parent-level surge at $19,243 in sales (45% of revenue), Metal Solar Lanterns contributed $7,731, and the rest of the catalog scaled in line with stock availability. PPC efficiency held strong at 18.52% blended ACoS and 5.40 ROAS, with Real ACoS at the minimum efficient range, confirming this is supply-led growth rather than paid-driven volume.

▼ WHAT CONSTRAINED PERFORMANCE

Substantial new-product inventory still inbound to FBA.

The growth ceiling for April was supply, not demand. Six SKUs sit between 9 and 29 days of FBA cover with meaningful LTL inbound in transit from the late-March warehouse delivery. Until those shipments land at FBA, paid spend stays restrained by stock availability rather than budget. The new Medium Flame LED E12 listing is already active but waiting on inbound stock, which is why the listing posted fees with no April orders.

▶ WHAT TO WATCH IN MAY

Complete the FBA receive, then scale paid ads.

The active LTL shipments close the supply gate that held PPC restrained through April. Once new-product SKUs are fully available at FBA, the playbook shifts to scaled paid spend across Solar Torch, Lanterns, FFSSL1, and FFPST2B portfolios where blended ACoS and ROAS are already strong. The early signs from April are good; May converts the volume tailwind into a margin tailwind once the inbound completes.

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April Performance in ContextTrailing months at a glance

April capped a four-month growth arc that took revenue from $16,111 in February to $42,748 in April, a 2.65x increase. Net profit (after fixed management costs) progressed cleanly across the period: -$342 in January, $691 in February, $2,013 in March, $4,444 in April. Net margin moved from -2.0% to 10.40% over four months. The trajectory is clean inflection driven by inventory landing, not a one-month spike.

January 2026

$17,729

-$0.3k net

February 2026

$16,111

+$0.7k net

March 2026

$24,503

+$2.0k net

April 2026 (Current)

$42,748

+$4.4k net

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Cost WaterfallHow gross sales flow down to net profit

Amazon fees at $16,344 (38.2% of gross) and COGS at $14,985 (35.1% of gross) are the two largest cost buckets. Shipping is $0 because FoxFlame ships fully via FBA, with shipping handled inside Amazon fees rather than dispatched separately. Ad spend at $4,205 (9.8%) is the smallest major bucket, reflecting PPC efficiency scaling with volume. Fixed monthly management costs of $1,500 are deducted last to arrive at Net Profit of $4,444 at 10.40% margin.

Gross Sales

$42,748

100.0%

Promo / Discounts

-$372

99.1%

Ad Spend

-$4,205

89.3%

Amazon Fees

-$16,344

51.1%

Cost of Goods

-$14,985

16.0%

Shipping

$0

16.0%

Refunds & Other

-$897

13.9%

Fixed Expenses (Mgmt)

-$1,500

10.4%

Net Profit

$4,444

10.4%

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Parent-Level KPIsSellerBoard group by parent

Solar Torch Lights (B0G3J33KRX) is the engine at $19,243 in sales and $2,585 net profit on the cleanest unit economics in the portfolio. Metal Solar Lanterns (B0DPBJPB34) anchored brand margin at 23.55%. Outdoor Solar Lantern (B0G35S6HPP) carried the largest revenue contribution after Solar Torch but at only 4.04% margin under the bulky-item fee structure. The Medium Flame LED E12 listing is in pre-launch setup with no April orders. Buy Box held at 99.14% weighted across the catalog.

Parent / Product	Units	Sales	Ref	Ref Cost	% Ref	Ads	Fees	COGS	Net Profit	Margin	R.ACOS	Sessions	USP	BB %	Status
Solar Torch Lights	301	$19,243	7	-$216	2.33%	-$1,052	-$7,667	-$7,487	$2,585	13.43%	5.47%	4,706	6.40%	97.87%	Healthy
Metal Solar Lanterns	128	$7,731	3	-$83	2.34%	-$414	-$2,430	-$2,900	$1,821	23.55%	5.36%	1,672	7.66%	99.82%	Healthy
Outdoor Solar Lantern	193	$6,922	10	-$269	5.18%	-$1,265	-$3,245	-$1,853	$280	4.04%	18.27%	4,596	4.20%	99.93%	Monitor
Bluetooth Speaker (Bronze)	132	$4,485	7	-$209	5.30%	-$885	-$1,252	-$1,497	$616	13.74%	19.74%	2,439	5.41%	100.00%	Healthy
Solar String Lights	106	$3,707	6	-$159	5.66%	-$589	-$1,380	-$1,049	$515	13.90%	15.87%	1,671	6.34%	99.00%	Healthy
Medium Flame Bulb	34	$659	0	$0	0.00%	$0	-$241	-$200	$218	33.05%	0.00%	208	16.35%	99.61%	Healthy
Medium Flame LED E12	0	$0	0	$0	n/a	$0	-$129	$0	-$129	n/a	n/a	16	0.00%	66.67%	Launch
Total	894	$42,748	33	-$935	3.69%	-$4,205	-$16,344	-$14,985	$5,906	13.81%	9.84%	15,308	5.84%	99.14%

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Marketplace-Level KPIsPer marketplace breakdown

FoxFlame operates on Amazon US only. The US marketplace delivered $42,748 in sales at a 10.40% net margin (after $1,500 fixed management cost) with Buy Box held at 99.14% weighted across the 7 active parents. FBA-only fulfillment with no Seller Fulfilled exposure.

Marketplace	Units	Sales	Refunds	Refund Cost	% Refunds	Ads	Amazon Fees	COGS	Net Profit	Margin	Real ACOS	Sessions	Unit Sess %	Buy Box	Status
🇺🇸 Amazon.com (US)	894	$42,748	33	-$935	3.69%	-$4,205	-$16,344	-$14,985	$5,906	13.81%	9.84%	15,308	5.84%	99.14%	Healthy
Total	894	$42,748	33	-$935	3.69%	-$4,205	-$16,344	-$14,985	$5,906	13.81%	9.84%	15,308	5.84%	99.14%

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Advertising IntelligencePPC portfolio breakdown and channel attribution

Ad spend of $4,203 generated $22,696 in PPC sales at a blended 18.52% ACoS and 5.40 ROAS, the most efficient ad performance in the catalog's history. Average CPC sat at $0.50, well below typical category benchmarks, with a healthy 1.54% CTR across 550,210 impressions. The patented LED flame positioning drives strong quality scores and conversion economics. Across 10 active portfolios the spread runs from FFPST2B at 11.06% ACoS to FFSHL1 at 33.79%, with the highest-volume portfolios (FFBT1, FFPFL1) carrying the biggest spend.

Ad Spend

$4.2K

aligned with SellerBoard

Ad Sales

$22.7K

53.1% of revenue

Ad ACOS

18.52%

most efficient in catalog

Ad CVR

4.65%

order based

Ad CPC

$0.50

8,477 clicks

Ad RPC

$2.68

rev per click

Ad Impressions

550K

10 portfolios

Ad Clicks

8.5K

10 portfolios

Ad CTR

1.54%

healthy click-through

Ad Orders

394

44.1% of units

Portfolio	Spend	Sales	ACOS	CVR	% of Spend	Status
FFBT1 (Bluetooth Speaker)	$883.18	$2,920.84	30.24%	5.21%	21.0%	Healthy
FFPFL1 (Pendant Flame Light)	$742.30	$2,498.42	29.71%	3.08%	17.7%	Healthy
FFSSL1 (Solar String Lights)	$588.51	$3,370.33	17.46%	5.04%	14.0%	Healthy
FFPST2B (Patio Solar Torch)	$553.29	$5,002.16	11.06%	5.93%	13.2%	Scaling Ready
FFSHL1 (Schoolhouse Lantern)	$522.58	$1,546.56	33.79%	2.79%	12.4%	Healthy
Lanterns (general)	$414.22	$3,628.39	11.42%	4.97%	9.9%	Scaling Ready
Torches (general)	$221.50	$1,780.85	12.44%	4.43%	5.3%	Scaling Ready
FSST3 (Path Torch 3)	$206.37	$1,341.36	15.39%	7.21%	4.9%	Healthy
FSST4 (Path Torch 4)	$71.14	$606.87	11.72%	9.60%	1.7%	Scaling Ready
FFMLB1 (Medium Flame Bulb)	n/a	n/a	n/a	n/a	n/a	Pre-launch
Total	$4,203.09	$22,695.78	18.52%	4.65%	100.0%

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Traffic and Sales AttributionOrganic vs paid

PPC carried 53.1% of April revenue at $22,696, with organic at 46.9% ($20,052). The paid share is healthy during a step-change scaling period from $16k to $42k in two months. Organic share will continue to rebuild as the catalog accumulates reviews, BSR, and ranking from the volume push, particularly once the inbound completes and the new SKUs achieve full FBA availability.

46.9%

Organic Sales

$20,052

53.1%

PPC Attributed Sales

$22,696

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Subscribe and SaveRecurring revenue base, subscriber growth, and YoY comparison

Not applicable for this brand. FoxFlame does not currently run Subscribe and Save.

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Inventory HealthSKUs under 30 days of FBA cover, sorted by velocity

This view tracks FBA stock only; 3PL warehouse positions are managed off-platform. The biggest inventory risk heading into May is FSST4_6PK (Classic Solar Path Torch 6-pack) at 9 days of FBA cover with only 2 units inbound, the only critical gap outside the active LTL inbound. Five additional SKUs sit between 27 and 29 days of cover, all with meaningful inbound volume in the May LTL shipments from the late-March warehouse delivery. Two old-series Metal Decor Lantern SKUs are excluded as discontinued listings selling residual stock; their replacements are the new pack-size variants which sit at 178+ days of cover.

SKU	Product	FBA Units	Velocity (u/day)	Days of Supply	Units Inbound	Health
FFBT1B_1PK	Bluetooth Outdoor Speakers (Real Stone)	96	5.23	27 days	162 sent	At Risk
FFSSL1_1PK	Solar String Lights	114	4.28	28 days	360 sent	At Risk
FFMST4-FBA	Metal Solar Torch (Adjustable)	0	3.94	29 days	200 sent	At Risk
FFSHL1_2PK	Schoolhouse Solar Lanterns 2-pack	69	3.12	29 days	504 sent	At Risk
FFPST2B_4pk	Solar Landscape Lights 4-pack	36	1.92	29 days	184 sent	At Risk
FSST4_6PK	Classic Solar Path Torch 6-pack	13	1.71	9 days	2 sent	Critical

🛡️

Account Health SummaryCompliance and performance health entering May

Healthy

Account Health Rating

268 / 1000

Order Defect Rate

0.00%

Policy Violations

0

Fulfillment

FBA only

Metric	Current	Target	Status
Order Defect Rate (60 days)	0% (0 of 868 FBA orders)	under 1%	Healthy
Negative Feedback	0%	low	Healthy
A-to-z Guarantee Claims	0%	low	Healthy
Chargeback Claims	0%	low	Healthy
Late Shipment Rate (30 days)	N/A (FBA)	under 4%	N/A
Pre-fulfillment Cancel Rate (7 days)	N/A (FBA)	under 2.5%	N/A
Valid Tracking Rate (30 days)	N/A (FBA)	over 95%	N/A
On-Time Delivery Rate (14 days)	N/A (FBA)	over 90%	N/A
Suspected IP Violations	0	0	Clean
Product Authenticity Complaints	0	0	Clean
Listing Policy Violations	0	0	Clean

i

Summary: Account is in a clean operating position with zero policy violations across all 9 categories and a perfect 0% Order Defect Rate on 868 FBA orders over the trailing 60 days. Seller Fulfilled and Shipping Performance metrics are not applicable because FoxFlame ships fully via FBA. Account Health Assurance enrollment is active. The 268 / 1000 score will strengthen as volume grows and the 60-day order base expands.

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Action PlanPrioritized next steps for the coming month

HIGH

Send more stock to FBA

Complete the May LTL shipments from the late-March warehouse delivery and confirm receive timing per SKU. Six SKUs sit between 9 and 29 days of FBA cover with active inbound. Closing this gap is the prerequisite for the rest of May's growth: paid spend cannot scale on stock that is not yet at FBA.

▶ Brand Team

HIGH

Medium Flame LED E12 restart on stock arrival

The B0GS5YPRT8 listing is already active. The April fees with no sales reflect the SKU being out of stock at FBA while the most recent shipment is still inbound. As soon as the stock lands, restart the listing with the prepared creative and a small initial PPC budget.

▶ Brand Team

HIGH

Scale paid ads as FBA receive completes

PPC stayed restrained through April due to inventory pacing while still delivering 18.52% blended ACoS and 5.40 ROAS. As each SKU's inbound lands at FBA, lift the daily budget on its primary portfolio (Solar Torch, Lanterns, FFSSL1, FFPST2B). Pull the trigger by SKU on receive confirmation, not on calendar.

▶ PPC Team

FoxFlame Amazon April 2026

Business Performance

Advertising Performance

Send more stock to FBA

Medium Flame LED E12 restart on stock arrival

Scale paid ads as FBA receive completes