Express Chemicals | Amazon Performance Review

📊

Month in ReviewThe story of this month, grounded in the data

May 2026 was a positive month for Express Chemicals on Amazon. Revenue more than doubled month over month to $5,528, up 118.5% from April, and net profit swung to a positive $652 at an 11.79% margin from April's loss. The gain came from selling down existing FBA stock across the catalog while holding margins, with Buy Box at 98.8% and a healthy 12.78% Unit Session Percentage on 970 sessions. The two mold and the 4-gallon lines carried the month at 31 to 51% margins.

The structural constraint is unchanged: no fresh inventory has shipped to FBA in several months, so the brand is selling down existing stock rather than scaling. At current velocity the remaining cover lasts only a couple more months, and several SKUs are already out of stock or under two weeks of supply. A consistent FBA replenishment cadence is the single lever that unlocks the path toward the $30k monthly revenue level the catalog can support. The INFORM Consumers Act and Regulatory Compliance items flagged in prior months also remain open and need documentation to clear.

▲ WHAT DROVE GROWTH

Selling down stock turned the month profitable.

Revenue more than doubled to $5,528 and net profit swung to a positive $652 at an 11.79% margin, the first clean profit month of the period. The 4-gallon mold and botanical lines plus Mold Control Concentrate carried strong margins of 31 to 51%, confirming the unit economics work when stock is on hand. Buy Box held at 98.8% and the catalog converted at a 12.78% Unit Session Percentage on 970 sessions. Demand is clearly there.

▼ WHAT CONSTRAINED PERFORMANCE

No replenishment, and stock is now running out.

Still zero units inbound to FBA across the entire catalog. Two SKUs are already out of stock and three more sit under 24 days of cover, so the doubling in sales is a sell-down, not a sustainable run rate. PPC remains unprofitable at a 68.05% blended ACoS and 1.47 ROAS, with the Degreaser portfolio at 144%. Without a shipment, the gains reverse as cover empties over the next couple of months.

▶ WHAT TO WATCH IN JUNE

Replenishment is still the only unlock.

A consistent FBA shipment cadence is the single lever that turns this sell-down into a real growth path toward the $30k monthly level the catalog can support. At current velocity, remaining cover lasts only a couple more months. The INFORM Consumers Act and Regulatory Compliance items remain open and unresolved from prior months and need documentation to clear. PPC stays disciplined until cover supports a scaling decision.

📈

May Performance in ContextTrailing months at a glance

May is the trailing-4-month high on both revenue and profit, the first time the brand has cleared a meaningful profit in the period. February ran a -$1.1k loss, March and April hovered near or below break-even, and May doubled revenue to $5,528 at a positive $652 net. The lift came from selling down accumulated FBA stock, so it is a one-off draw on inventory rather than a new run rate. A replenishment cadence is what would make it durable.

February 2026

$2,893

-$1.1k net

March 2026

$3,944

-$9 net

April 2026

$2,530

-$0.8k net

May 2026 (Current)

$5,528

+$0.7k net

💰

Cost WaterfallHow gross sales flow down to net profit

Amazon fees at $3,030 (54.8% of gross) are the dominant cost bucket, the structural reality of fulfilling bulky liquid chemicals through FBA. Ad spend of $886 (16.0%) is the next largest and remains inefficient at a 68% blended ACoS. COGS at $754 (13.6%) reflects the favorable input-cost structure on the chemical line. With higher volume this month, fees as a share of sales fell from April's 68% to 55%, which is what flipped the month to a positive $652 net at an 11.79% margin.

Gross Sales

$5,528

100.0%

Promo / Discounts

-$24

99.6%

Ad Spend

-$886

83.5%

Amazon Fees

-$3,030

28.7%

Cost of Goods

-$754

15.1%

Shipping

$0

15.1%

Refunds & Other

-$182

11.8%

Net Profit

$652

11.8%

🧾

Parent-Level KPIsSellerBoard group by parent

Mold Control Concentrate led profitability at a 31.89% margin on $1,776 with no ad spend, and Botanical Disinfectant followed at 17.18%. Mold Control RTU was the largest seller at $1,857 but thin at a 6.17% margin under a 29.64% Real ACoS, the heaviest ad burden in the catalog. Dynamic Green Degreaser ran a -82.94% loss on tiny volume. Buy Box held at 98.8% weighted across the four active parents. Parent rows sum to $691.57 in net profit; the $651.52 account total reflects about $40 in account-level fee adjustments not allocated to parents.

Parent / Product	Units	Sales	Ref	Ref Cost	% Ref	Ads	Fees	COGS	Net Profit	Margin	R.ACOS	Sessions	USP	BB %	Status
Mold Control RTU	49	$1,857	2	-$45	4.08%	-$550	-$884	-$263	$115	6.17%	29.64%	553	8.86%	99.84%	Monitor
Botanical Disinfectant	36	$1,581	2	-$39	5.56%	-$235	-$695	-$321	$272	17.18%	14.89%	215	16.74%	98.42%	Healthy
Mold Control Concentrate	32	$1,776	3	-$76	9.38%	$0	-$1,051	-$77	$566	31.89%	0.00%	140	22.86%	94.77%	Healthy
Dynamic Green Degreaser	7	$315	1	-$21	14.29%	-$101	-$361	-$93	-$261	-82.94%	32.01%	62	11.29%	100.00%	Loss
Total	124	$5,528	8	-$182	6.45%	-$886	-$3,030	-$754	$652	11.79%	16.04%	970	12.78%	98.80%

🧬

Child-Level KPIsPer-SKU breakdown for accounting and operational review

This table mirrors the parent metric set at child-SKU granularity across the 8 active SKUs. SKU codes match SellerBoard. Sessions, Unit Session %, and Buy Box come from the Amazon Business Report per child ASIN, not from SellerBoard. The 4-gallon cases (Mold Concentrate, Botanical, Mold RTU) carry the strongest per-unit margins; the 1-gallon RTU and both Degreaser sizes run negative on heavy ad load or thin volume. Sorted by sales descending.

SKU	ASIN	Product	Units	Sales	Ref	Ref Cost	% Ref	Promo	Ads	Fees	COGS	Net Profit	Margin	R.ACOS	Sessions	USP	BB %
MycoMCRTU1-gallon	B0CHWM6CLB	Mold Control RTU (1 Gallon)	41	$1,142	2	-$31	4.88%	$0	-$540	-$530	-$151	-$110	-9.63%	47.30%	502	8.17%	99.82%
B14530-Case4x1Gal	B0D35XPTRP	Mold Control Concentrate (4 Gallon)	8	$960	0	$0	0.00%	$0	$0	-$339	-$131	$489	50.98%	0.00%	13	61.54%	100.00%
EC-B14431-4GAL	B0CTB56LYB	Botanical Disinfectant (4 Gallon)	9	$833	0	$0	0.00%	-$15	$0	-$348	-$186	$285	34.17%	0.00%	32	28.13%	100.00%
B14530GL1	B0D35WVT86	Mold Control Concentrate (1 Gallon)	24	$816	3	-$76	12.50%	-$5	$0	-$711	$54	$77	9.44%	0.00%	127	18.90%	94.23%
EC-B14431-1GAL	B0C9KV2G72	Botanical Disinfectant (1 Gallon)	27	$748	2	-$39	7.41%	-$4	-$235	-$347	-$135	-$13	-1.74%	31.48%	183	14.75%	98.11%
MycoMCRTU4x1G	B0DNL4QKKM	Mold Control RTU (4 Gallon)	8	$715	0	-$14	0.00%	$0	-$10	-$354	-$112	$225	31.40%	1.44%	51	15.69%	100.00%
B3211GL1	B0DLJ45CVS	Dynamic Green Degreaser (1 Gallon)	6	$210	1	-$21	16.67%	$0	-$101	-$126	-$57	-$95	-45.47%	48.04%	59	10.17%	100.00%
B3211CASE4X1G	B0DLJ89XY7	Dynamic Green Degreaser (4 Gallon)	1	$105	0	$0	0.00%	$0	$0	-$235	-$36	-$166	-157.81%	0.00%	3	33.33%	100.00%
Total			124	$5,528	8	-$182	6.45%	-$24	-$886	-$2,990	-$754	$692	12.51%	16.04%	970	12.78%	98.80%

Reconciliation note: Child SKU rows sum to $5,527.61 in sales and $691.57 in net profit. The Parent KPI table total shows $651.52 in net profit because SellerBoard holds about $40 in fee adjustments at the account level that do not allocate to individual children. Use the child rows above for per-SKU accounting entry.

🌐

Marketplace-Level KPIsPer marketplace breakdown

Express Chemicals operates on Amazon US only. The US marketplace delivered $5,528 in sales at an 11.79% net margin, a swing to profit driven by higher volume diluting the fixed FBA fee load. Buy Box held at 98.8% weighted across four active parents. FBA-only fulfillment with no Seller Fulfilled exposure.

Marketplace	Units	Sales	Refunds	Refund Cost	% Refunds	Ads	Amazon Fees	COGS	Net Profit	Margin	Real ACOS	Sessions	Unit Sess %	Buy Box	Status
🇺🇸 Amazon.com (US)	124	$5,528	8	-$182	6.45%	-$886	-$3,030	-$754	$652	11.79%	16.04%	970	12.78%	98.80%	Stock Constrained
Total	124	$5,528	8	-$182	6.45%	-$886	-$3,030	-$754	$652	11.79%	16.04%	970	12.78%	98.80%

🎯

Advertising IntelligencePPC portfolio breakdown and channel attribution

Ad spend of $886 generated $1,303 in PPC sales at a blended 68.05% ACoS and 1.47 ROAS, still unprofitable across all three active portfolios. Mold Control RTU at 58.56% ACoS is the most efficient; Botanical Disinfectant at 80.36% and Degreaser Concentrate at 144.11% lose money on every PPC sale. ACoS improved 8.4 points from April but remains well above break-even, so PPC stays disciplined until FBA cover supports a sustained scaling decision.

Ad Spend

$886

+11.2% vs Apr $797

Ad Sales

$1,303

23.6% of revenue

Ad ACOS

68.05%

improved 8.4 pp, still unprofitable

Ad CVR

6.97%

order based

Ad CPC

$1.63

545 clicks

Ad RPC

$2.39

rev per click

Ad Impressions

280K

3 active portfolios

Ad Clicks

545

3 portfolios

Ad CTR

0.19%

below category

Ad Orders

38

36.9% of orders

Portfolio	Spend	Sales	ACOS	CVR	% of Spend	Status
Mold Control RTU	$550.30	$939.71	58.56%	7.05%	62.1%	Hold
Botanical Disinfectant	$235.40	$292.93	80.36%	8.33%	26.6%	Unprofitable
Degreaser Concentrate	$100.73	$69.90	144.11%	3.85%	11.4%	Unprofitable
Total	$886.43	$1,302.54	68.05%	6.97%	100.0%

🎯

Traffic and Sales AttributionOrganic vs paid

Organic share rose to 76.4% ($4,225) against PPC at 23.6% ($1,303) in May, as the doubling in sales came largely from organic demand drawing down stock rather than paid acquisition. The 12.78% Unit Session Percentage across 970 sessions confirms the listings convert well when in stock. The heavy organic tilt is healthy at this stage; PPC stays a small, disciplined slice until cover supports scaling.

76.4%

Organic Sales

$4,225

23.6%

PPC Attributed Sales

$1,303

🔁

Subscribe and SaveRecurring revenue base, subscriber growth, and YoY comparison

Not applicable for this brand. Express Chemicals does not currently run Subscribe and Save.

🛒

Inventory HealthSKUs under 30 days of FBA cover, sorted by velocity

The inventory picture deteriorated as the catalog sold down with no replenishment. Five SKUs now sit under 30 days of FBA cover, up from one in April, and two are already out of stock. Mold Control RTU 1-gallon, the top seller, has 15 days left at 1.42 units per day, and Botanical Disinfectant 4-gallon is at 11 days. Nothing is inbound across the entire catalog. Shipping fresh inventory to FBA is the single action that keeps the May gains from reversing.

SKU	Product	FBA Units	Velocity (u/day)	Days of Supply	Health
MycoMCRTU1-gallon	Mold Control RTU 1-Gallon	21	1.42	15 days	At Risk, no inbound
EC-B14431-1GAL	Botanical Disinfectant 1-Gallon	0	0.73	0 days	Out of Stock
EC-B14431-4GAL	Botanical Disinfectant 4-Gallon	5	0.46	11 days	Critical, no inbound
MycoMCRTU4x1G	Mold Control RTU 4-Gallon	7	0.30	24 days	At Risk, no inbound
B14530-Case4x1Gal	Mold Control Concentrate 4-Gallon	0	0.24	0 days	Out of Stock

Catalog-level note: No SKU in the Express Chemicals catalog has FBA replenishment in transit. Two SKUs are already out of stock and three more fall under 24 days of cover at current velocity. The brand is closing out existing stock, so without a shipment the May revenue gain reverses as cover empties over the next couple of months. A consistent replenishment cadence is the single biggest operational lever heading into June.

🛡️

Account Health SummaryCompliance and performance health entering June

Healthy

Account Health Rating

208 / 1000

Order Defect Rate

0.00%

Policy Violations

2 pending

Fulfillment

FBA only

Metric	Current	Target	Status
Order Defect Rate (60 days)	0% (0 of 169 orders)	under 1%	Healthy
Negative Feedback	0%	low	Healthy
A-to-z Guarantee Claims	0%	low	Healthy
Chargeback Claims	0%	low	Healthy
INFORM Consumers Act	Verification pending	complete	Action Required
Regulatory Compliance	1 issue open	0	Action Required
Late Shipment Rate (30 days)	N/A (FBA)	under 4%	N/A
Pre-fulfillment Cancel Rate (7 days)	N/A (FBA)	under 2.5%	N/A
Valid Tracking Rate (30 days)	N/A (FBA)	over 95%	N/A
On-Time Delivery Rate (14 days)	N/A (FBA)	over 90%	N/A
Suspected IP Violations	0	0	Clean
Product Authenticity Complaints	0	0	Clean
Listing Policy Violations	0	0	Clean

i

Summary: Order Defect Rate is clean at 0% on 169 FBA orders over the trailing 60 days, and customer-service metrics are healthy across the board. The same two compliance items remain open from prior months and have not yet cleared: an INFORM Consumers Act priority action and a Regulatory Compliance issue, both needing documentation submitted to resolve. Account Health Assurance enrollment is available but not yet activated. Clearing these two items is the fastest way to lift the 208 / 1000 rating.

📋

Action PlanPrioritized next steps for the coming month

HIGH

Send fresh inventory to FBA

This remains the single growth lever and the same recommendation carried from last month. No SKU has replenishment in transit, two are already out of stock, and three more fall under 24 days of cover. Without a shipment, May's doubling in sales reverses as the catalog sells through. A consistent FBA replenishment cadence is what unlocks the path toward the $30k monthly level the catalog can support.

▶ Brand Team

HIGH

Clear the open compliance items

The INFORM Consumers Act priority action and the Regulatory Compliance issue have stayed open across multiple months without resolution. Both need documentation submitted on the brand side to clear. Closing them stabilizes the 208 / 1000 health rating and removes the priority-action banner, and should be treated as time-sensitive.

▶ Brand Team

MEDIUM

Set up a proactive replenishment owner

The recurring constraint is the absence of a steady, owned reorder rhythm. Assigning a dedicated person to manage Express Chemicals stock planning and FBA ship-ins would convert the current reactive, stop-start pattern into a predictable cadence. This is the operational fix behind the inventory problem, not just a one-time shipment.

▶ Brand Team

MEDIUM

Hold PPC disciplined

At a 68.05% blended ACoS and 1.47 ROAS the paid program is still unprofitable, though it improved 8 points from April. Scaling spend now would burn cash without the cover to absorb it. Keep PPC tight, lean on the more efficient Mold Control RTU portfolio, and revisit only once replenishment lands.

▶ PPC Team

MEDIUM

Prioritize restock of the profitable lines

The 4-gallon cases and Mold Control Concentrate ran 31 to 51% margins this month and are the strongest economics in the catalog. When inventory ships, these should be first in line so the next stock cycle leads with profit rather than the thin or negative 1-gallon and Degreaser lines.

▶ Brand Team

Express Chemicals Amazon May 2026

Business Performance

Advertising Performance

Send fresh inventory to FBA

Clear the open compliance items

Set up a proactive replenishment owner

Hold PPC disciplined

Prioritize restock of the profitable lines