April 2026 was a stock-constrained month for Express Chemicals on Amazon. Revenue declined 35.9% month-over-month to $2,530, with net profit at -$799 at -31.58% margin. Buy Box ownership held at 98.91% weighted across the four active parent listings and Account Health stayed at a 208 rating, but two compliance verification items remain pending from the brand. The catalog continued to draw demand, with a 9.48% Unit Session Percentage on 802 sessions, signaling the listings are converting when stock is available.
The structural constraint is FBA stock availability. No new shipments are inbound across any SKU, which holds the entire catalog at the current cover level until replenishment ships. PPC spend was deliberately wound down 28.1% from March to $797 to preserve cash during the stock window, and at 76.45% blended ACoS PPC is unprofitable on every active portfolio. The path to a $30k monthly revenue level remains feasible on the current listings, but it requires a consistent FBA replenishment cadence first.
Brand position and demand signal held under stock constraint.
Buy Box ownership stayed at 98.91% weighted across the four active parents and the catalog drew 802 sessions with a 9.48% Unit Session Percentage, both signals that demand exists when stock is available. Mold Control Concentrate (B0DP3MYV3N) was the only profitable parent at 33.17% margin on $170 in sales with no ad spend, confirming the unit economics work without aggressive PPC. The catalog stayed listed and live throughout April with no policy violations triggered.
No FBA replenishment is in transit.
Zero units are currently being sent to FBA across every SKU in the catalog. This holds the brand at its current cover and prevents any meaningful sales push. PPC was deliberately wound down 28.1% from March to $797 to preserve cash during the stock window. At 76.45% blended ACoS the paid program is unprofitable on every portfolio, with Botanical Disinfectant at 117.6% ACoS the most extreme. The 9 refunds out of 76 units (11.84%) on a small base further compressed margin.
Next FBA shipment is the unlock condition.
A consistent replenishment cadence to FBA is the single lever that determines whether the brand can move toward the $30k monthly revenue level the catalog is positioned to support. The two pending verification items in Account Health (INFORM Consumers Act and Regulatory Compliance) need documentation from the brand to clear, and should be resolved alongside the inventory push. PPC stays at the wound-down level until cover supports any paid scaling decision.
January 2026
$3,298
+$11 net
February 2026
$2,893
-$1.1k net
March 2026
$3,944
-$9 net
April 2026 (Current)
$2,530
-$0.8k net
Gross Sales
$2,530
100.0%
Promo / Discounts
-$4
99.8%
Cost of Goods
-$479
-18.7%
Refunds & Other
-$326
-31.6%
| Parent / Product |
Units |
Sales |
Ref |
Ref Cost |
% Ref |
Ads |
Fees |
COGS |
Net Profit |
Margin |
R.ACOS |
Sessions |
USP |
BB % |
Status |
| Mold Control RTU |
33 | $1,048 | 3 | -$107 | 9.09% |
-$461 | -$712 | -$137 | -$373 |
-35.59% | 43.98% | 408 | 8.09% | 99.65% |
Loss |
| Botanical Disinfectant |
30 | $1,033 | 6 | -$178 | 20.00% |
-$226 | -$546 | -$244 | -$162 |
-15.65% | 21.86% | 243 | 12.35% | 98.57% |
Loss |
| Dynamic Green Degreaser |
8 | $280 | 0 | $0 | 0.00% |
-$111 | -$374 | -$76 | -$281 |
-100.50% | 39.55% | 74 | 10.81% | 97.50% |
Loss |
| Mold Control Concentrate |
5 | $170 | 0 | $0 | 0.00% |
$0 | -$91 | -$23 | $56 |
33.17% | 0.00% | 77 | 6.49% | 96.51% |
Healthy |
| Total |
76 | $2,530 | 9 | -$285 | 11.84% |
-$797 | -$1,723 | -$479 | -$759 |
-30.01% | 31.51% | 802 | 9.48% | 98.91% |
|
| Marketplace |
Units |
Sales |
Refunds |
Refund Cost |
% Refunds |
Ads |
Amazon Fees |
COGS |
Net Profit |
Margin |
Real ACOS |
Sessions |
Unit Sess % |
Buy Box |
Status |
| 🇺🇸 Amazon.com (US) |
76 | $2,530 | 9 | -$285 | 11.84% |
-$797 | -$1,723 | -$479 | -$759 |
-30.01% | 31.51% | 802 | 9.48% | 98.91% |
Stock Constrained |
| Total |
76 | $2,530 | 9 | -$285 | 11.84% |
-$797 | -$1,723 | -$479 | -$759 |
-30.01% | 31.51% | 802 | 9.48% | 98.91% |
|
Ad Spend
$797
-28.1% vs Mar (winding down)
Ad Sales
$1,043
41.2% of revenue
Ad ACOS
76.45%
unprofitable across portfolios
Ad Impressions
112K
3 portfolios
Ad CTR
0.44%
below category
Ad Orders
31
42.1% of orders
| Portfolio | Spend | Sales | ACOS | CVR | % of Spend | Status |
|---|
| Mold Control RTU | $460.77 | $745.78 | 61.78% | 6.07% | 57.8% | Hold |
| Botanical Disinfectant | $225.73 | $191.95 | 117.60% | 7.29% | 28.3% | Unprofitable |
| Degreaser Concentrate | $110.57 | $104.85 | 105.46% | 5.77% | 13.9% | Unprofitable |
| Total | $797.07 | $1,042.58 | 76.45% | 6.28% | 100.0% | |
58.8%
Organic Sales
$1,487
41.2%
PPC Attributed Sales
$1,043
Not applicable for this brand. Express Chemicals does not currently run Subscribe and Save.
| SKU |
Product |
FBA Units |
Velocity (u/day) |
Days of Supply |
Units Inbound |
Health |
| EC-B14431-1GAL |
Botanical Disinfectant Cleaner 1-Gallon |
22 |
0.84 |
27 days |
0 sent |
At Risk, no inbound |
Catalog-level note: No SKU in the Express Chemicals catalog currently has FBA replenishment in transit. The brand has not sent fresh inventory to FBA, which is the structural constraint preventing scaling. The Mold Control Concentrate 1-gallon is overstocked at 231 days of cover; the rest sit between 40 and 304 days. Replenishment cadence is the single biggest operational lever for May.
Account Health Rating
208 / 1000
Policy Violations
2 pending
| Metric | Current | Target | Status |
|---|
| Order Defect Rate (60 days) | 0% (0 of 163 orders) | under 1% | Healthy |
| Negative Feedback | 0% | low | Healthy |
| A-to-z Guarantee Claims | 0% | low | Healthy |
| Chargeback Claims | 0% | low | Healthy |
| INFORM Consumers Act | Verification pending | complete | Action Required |
| Regulatory Compliance | 1 issue open | 0 | Action Required |
| Late Shipment Rate (30 days) | N/A (FBA) | under 4% | N/A |
| Pre-fulfillment Cancel Rate (7 days) | N/A (FBA) | under 2.5% | N/A |
| Valid Tracking Rate (30 days) | N/A (FBA) | over 95% | N/A |
| On-Time Delivery Rate (14 days) | N/A (FBA) | over 90% | N/A |
| Suspected IP Violations | 0 | 0 | Clean |
| Product Authenticity Complaints | 0 | 0 | Clean |
| Listing Policy Violations | 0 | 0 | Clean |
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Summary: Order Defect Rate is clean at 0% on 163 FBA orders over the trailing 60 days, and customer-service performance metrics are healthy across the board. Two compliance items are pending verification from the brand: an INFORM Consumers Act priority action and a Regulatory Compliance issue. Both have been flagged to the brand team for resolution. Account Health Assurance enrollment is available but not yet activated. Closing the verification items and growing the FBA order base are the levers to lift the 208 / 1000 score.
This is the single growth lever for the brand. No SKU in the catalog currently has replenishment in transit, and that is the structural reason the brand cannot move beyond the current revenue baseline. A consistent FBA replenishment cadence is what unlocks the path toward the $30k monthly revenue level the catalog is positioned to support.
▶ Brand Team
Account Health has two open items pending from the brand: the INFORM Consumers Act priority action and a Regulatory Compliance issue. Both have been flagged to the brand team multiple times and need documentation submitted to clear. Closing these stabilizes the 208 / 1000 health rating and removes the priority-action banner.
▶ Brand Team
April spend dropped 28.1% from March to $797 with the catalog stock-constrained. At 76.45% blended ACoS and 1.31 ROAS the program is unprofitable; scaling spend now would burn cash without volume to absorb it. Maintain the wound-down level until FBA cover supports a sustained scaling decision.
▶ PPC Team
