Alamo Apparels Amazon August 2026

August 2026 was a heavy investment month for Alamo Apparels on Amazon. Revenue grew 37.0% month over month to $48,311.24, driven by a deliberate scale-up of advertising behind SSA35. The account closed at a net loss of $6,640.89 on a -13.75% margin, down from $607.90 in July, with TACoS rising from 13.97% to 29.45%. Buy Box held at 99.49% and the refund rate improved to 8.63% from 11.75%.

The primary driver was advertising spend nearly tripling to $14,225.88 while conversion fell. Sessions more than doubled to 43,910, but unit session percentage dropped from 5.72% to 3.59%, and organic revenue declined 9.6% in absolute terms to $22,076.83. SSA35 carried the loss at -$8,781.27 on a -47.36% margin, and with 86.1% of its revenue arriving through paid placements the product is not yet ranking organically.

August is the highest revenue month of the trailing four at $48,311.24, ahead of May's $60,322.32, but it is the only one of the four to finish in loss. Profitability has declined in each of the last four months, from $5,052.27 in May to $2,463.66, then $607.90, and now -$6,640.89. Trailing months are shown for context, the reporting month is August.

Cost of goods at $18,534.02 and advertising at $14,219.48 are the two largest buckets, together absorbing 67.8% of gross sales. Advertising is the material month-on-month shift, up 188.6% from $4,927.87 in July while revenue grew 37.0%. Gross sales less all cost rows reconciles exactly to the stated net loss of -$6,640.89.

Reconciliation note. Every line in this table is taken from SellerBoard at parent level. Units, refunds, sales, cost of goods and sessions tie exactly to the SellerBoard account totals. Per ASIN net profit sums to -$6,604.89 against the canonical -$6,640.89. That $42.16 difference is entirely account level Amazon fees, which SellerBoard reports at -$13,185.38 for the account but allocates only -$13,143.22 of down to individual ASINs. No other line carries an unexplained gap.

* Refund cost, sessions, unit session percentage and Buy Box are Amazon-only; Walmart does not report these and they are never estimated. Units, refunds and refund rate now cover both channels. Walmart net profit includes channel costs such as commission that are not broken out as columns here. Every other section of this report, including the hero panel and the cost waterfall, is Amazon-only, so the hero will not match the All Channels total.

Across both channels August produced $53,155.70 in sales and a combined loss of -$6,809.01. Amazon grew 37.0% to $48,311.24 but finished at -13.75% as advertising scaled. Walmart moved the other way: sales fell 53.5% from $10,425.68 to $4,844.46 as its advertising was cut from $5,253.44 to $2,667.25, and the channel slipped from $143.17 profit in July to a $168.12 loss, a -3.47% margin.

August was a deliberate scale-up. Spend rose 188.7% to $14,225.88 and delivered $26,234.41 in attributed sales, up 141.8%. Because spend grew faster than the return, ACoS moved from 45.42% to 54.23% and ROAS eased from 2.20 to 1.84. Traffic quality improved at the top of the funnel, with click through rate rising from 0.733% to 1.047% on 1,827,671 impressions and cost per click falling to $0.74, but ad conversion slipped from 4.86% to 3.89%. TACoS at 29.45% is the figure to watch: advertising now absorbs close to a third of every revenue dollar.

SSA35 took 67.9% of August spend at $9,652.02 and improved its ACoS from 77.75% to 60.48%, the strongest efficiency gain in the account and the core evidence that the targeting tests are working. SSA34 spend was reduced from $1,603.23 to $853.39 while stock was constrained, and it still returned the best efficiency in the account at 38.45% ACoS.

The revenue mix inverted in August. Paid moved from 30.77% to 54.30% of revenue while organic fell from 69.23% to 45.70%. In absolute terms organic revenue declined 9.6% from $24,415.57 to $22,076.83, meaning the whole of the 37.0% revenue increase, and more, was purchased. Sessions rose 121.9% to 43,910 while unit session percentage fell from 5.72% to 3.59%. Session and conversion figures come from SellerBoard for both months and tie exactly to the parent table above.

Not applicable for this brand.

Two stock events shaped August and both carry into September. SSA34 was inventory constrained through the month, which is why its advertising was reduced from $1,603.23 to $853.39 rather than scaled behind a 12.22% margin. It still delivered $20,292.97 on 649 units. SSA35 inventory is scheduled to arrive in Dallas this week, and SSA34 is returning to stock, so both lines should run unconstrained from September. That is the single biggest operational variable heading into the final quarter, because the September and October test results that will decide SSA35's future depend on both products being continuously available.