Alamo Apparels | Amazon Performance Review

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Month in ReviewThe story of this month, grounded in the data

May 2026 was a deliberate slowdown month for Alamo Apparels on Amazon. Revenue declined 18.8% month over month to $60,322, an intentional pace cut on the SSA34 hero to preserve limited stock until the next shipment lands, run against a daily target near $2,000 and a ceiling around 2,000 units. Net profit rose to $5,052, up 69.5% from April, at an 8.38% margin that is the strongest in months, helped by a $1 price increase on SSA34. Ad efficiency improved sharply, with total ad ACoS down to 29.6% from 37.8% and TACoS held at 11.5%.

The operating stance is profit first while inventory is tight. SSA34 is held at or below roughly 2,000 units per month until the new shipment arrives, after which margins improve again and the brand scales slowly rather than pushing paid hard. SSA35 campaigns have been restarted to build early momentum on the tactical line, which sits in an expected launch loss at -69.0% margin on 28 units. The four discontinued lines are selling residual stock and carry little marketing.

▲ WHAT DROVE GROWTH

Margin discipline delivered the strongest profit in months.

Net profit reached $5,052 at an 8.38% margin, up 69.5% from April even as revenue fell, the cleanest profit read in months. The drivers were a $1 price increase on SSA34 and a 44.5% cut in ad spend that lifted efficiency without losing position. Buy Box held at 98.7% weighted across the catalog and Account Health stayed in healthy range at 424. This was a profit-first month by design, and the bottom line confirms it worked.

▼ WHAT CONSTRAINED PERFORMANCE

SSA34 was deliberately slowed to protect limited stock.

SSA34, the engine of the account, was paced down to keep stock available until the next shipment arrives, cutting total revenue 18.8% to $60,322 and units 19.2% to 1,989. This is a managed constraint, not a demand loss, with a daily target near $2,000 and a sub-2,000-unit monthly ceiling. SSA35 sits in an expected launch loss of -$676 on 28 units at a 168% portfolio ACoS while its campaigns restart. The discontinued lines contribute little and are not a focus.

▶ WHAT TO WATCH IN JUNE

SSA35 momentum and the SSA34 stock runway.

June is about building first real traction on SSA35 while bringing its launch-phase ACoS down from 168%, and holding SSA34 at or below roughly 2,000 units until the new shipment lands. The plan is to sustain profitability rather than push paid hard, keeping total ad ACoS near 29.6% and TACoS near 11.5%. Once inventory arrives at improved cost, the brand scales slowly from a stronger margin base. Account Health eased to 424 from 444 and is worth a routine watch.

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May Performance in ContextTrailing months at a glance

May revenue of $60,322 is the trailing-4-month low, but net profit of $5,052 is the trailing-4-month high. That inversion is the whole story: the deliberate throttle on SSA34 traded volume for margin and cash quality. February through April ran $85k to $92k in sales at 3 to 7% margins; May ran lower volume at an 8.38% margin, the profit-first stance working as intended ahead of the next inventory landing.

February 2026

$85,351

+$2.9k profit

March 2026

$92,499

+$6.1k profit

April 2026

$74,299

+$3.0k profit

May 2026 (Current)

$60,322

+$5.1k profit

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Cost WaterfallHow gross sales flow down to net profit

Cost of goods at $22,424 (37.2% of gross) and shipping at $12,099 (20.1% of gross) are the two largest cost buckets. Shipping is structurally fixed under FBM dispatch from Dallas and is not a near-term lever. Ad spend at $6,961 (11.5%) was cut roughly 41% from April as part of the profit-first throttle, the main driver of the margin recovery. The Refunds and Other line is net of account-level reimbursements and fee reversals that SellerBoard holds at the account level, which is why account net profit runs about $455 above the sum of the parent rows.

Gross Sales

$60,322

100.0%

Promo / Discounts

-$718

98.8%

Ad Spend

-$6,961

87.3%

Amazon Fees

-$10,410

70.0%

Cost of Goods

-$22,424

32.8%

Shipping

-$12,099

12.8%

Refunds & Other

-$2,658

8.4%

Net Profit

$5,052

8.4%

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Parent-Level KPIsSellerBoard group by parent

SSA34 Stretch Cargo carries the account with $52,699 in sales and $4,428 net profit at an 8.4% margin under the deliberate throttle. SSA35 Tactical is in an expected launch loss at -69.0% margin on 28 units while its campaigns restart. The four discontinued lines (ALA22, ALA13, ALA20, ALA09) are selling residual stock and carry minimal marketing. Buy Box held at 98.90% on the SSA34 hero and 98.7% weighted across the catalog. Parent rows sum to $4,597 in net profit; the $5,052 account total reflects roughly $455 in account-level reimbursements not allocated to parents.

Parent / Product	Units	Sales	Ref	Ref Cost	% Ref	Ads	Fees	COGS	Net Profit	Margin	R.ACOS	Sessions	USP	BB %	Status
SSA34 Stretch Cargo Pants	1,735	$52,699	156	-$2,198	8.99%	-$6,169	-$8,860	-$19,953	$4,428	8.40%	11.71%	28,880	6.01%	98.90%	Healthy
ALA22 Slim Fit Cargo (Cotton)	191	$5,754	18	-$290	9.42%	-$521	-$948	-$1,798	$791	13.74%	9.05%	3,495	5.46%	97.63%	Wind Down
SSA35 Tactical Pants	28	$980	5	-$100	17.86%	-$236	-$908	-$370	-$676	-69.01%	24.10%	727	3.85%	99.38%	Launch
ALA13 Cargo Shorts Regular Fit	16	$368	4	-$46	25.00%	-$2	-$63	-$141	$6	1.52%	0.56%	201	7.96%	98.42%	Wind Down
ALA20 Slim-Fit Chinos	14	$393	1	-$12	7.14%	-$15	-$65	-$115	$63	16.07%	3.82%	607	2.31%	93.38%	Wind Down
ALA09 Skinny Jeans	5	$129	1	-$12	20.00%	-$18	-$22	-$48	-$15	-11.47%	13.91%	284	1.76%	95.59%	Wind Down
Total	1,989	$60,322	185	-$2,658	9.30%	-$6,961	-$10,410	-$22,424	$5,052	8.38%	11.54%	34,194	5.82%	98.70%

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Marketplace-Level KPIsPer marketplace breakdown

Alamo operates on Amazon US only for this reporting period. The US marketplace delivered $60,322 in sales at an 8.38% net margin under the deliberate throttle, with Buy Box held at 98.70% weighted across parents. Walmart US is tracked separately and is not part of this Amazon report. Single-marketplace operating model for the period.

Marketplace	Units	Sales	Refunds	Refund Cost	% Refunds	Ads	Amazon Fees	COGS	Net Profit	Margin	Real ACOS	Sessions	Unit Sess %	Buy Box	Status
🇺🇸 Amazon.com (US)	1,989	$60,322	185	-$2,658	9.30%	-$6,961	-$10,410	-$22,424	$5,052	8.38%	11.54%	34,194	5.82%	98.70%	Healthy
Total	1,989	$60,322	185	-$2,658	9.30%	-$6,961	-$10,410	-$22,424	$5,052	8.38%	11.54%	34,194	5.82%	98.70%

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Advertising IntelligencePPC portfolio breakdown and channel attribution

Total ad spend of $6,957 generated $23,488 in ad sales at a blended 29.6% ACoS and 3.38 ROAS, with TACoS held at 11.5%. SSA34 carries 85% of spend at a 35.7% ACoS, the cost of hero defense. Branded Keywords are the efficient anchor at 12.5% ACoS and 24.8% CVR on $5,813 in sales. SSA35 has restarted and sits at the expected launch-phase 168.3% ACoS on tiny volume, needing targeting tightening before any scale.

Ad Spend

$6.96K

-44.5% vs Apr $12.5K

Ad Sales

$23.5K

-29.2% vs Apr $33.2K

Ad ACOS

29.6%

-8.2 pp vs Apr 37.8%

Ad CVR

7.56%

order based

Ad CPC

$0.80

8,708 clicks

Ad RPC

$2.70

rev per click

Ad Impressions

1.25M

4 active portfolios

Ad Clicks

8.7K

SSA34 87%

Ad CTR

0.70%

category norm

Ad Orders

658

33.1% of units

Portfolio	Spend	Sales	ACOS	CVR	% of Spend	Status
SSA34	$5,910.37	$16,575.50	35.66%	6.31%	85.0%	Hold and Optimize
Branded KW's	$727.13	$5,813.07	12.51%	24.80%	10.5%	Scaling Ready
SSA35	$235.59	$139.96	168.33%	1.72%	3.4%	Launch Reset
ALA22	$84.06	$959.68	8.76%	7.05%	1.2%	Wind Down
Total	$6,957.15	$23,488.21	29.62%	7.56%	100.0%

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Traffic and Sales AttributionOrganic vs paid

Organic share grew to 61.1% of revenue in May, up from 55.3% in April, as ad spend was cut 44.5% under the profit-first throttle while PPC contributed 38.9% ($23,488). The brand is leaning more on organic rank, which is the higher-margin source, and is not over-reliant on paid acquisition.

61.1%

Organic Sales

$36,834

38.9%

PPC Attributed Sales

$23,488

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Subscribe and SaveRecurring revenue base, subscriber growth, and YoY comparison

Not applicable for this brand. Alamo Apparels does not currently run Subscribe and Save.

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Inventory HealthFBM operating model, no FBA stock metrics

Not applicable in the standard FBA sense. Alamo is fulfilled by merchant from Dallas and does not run FBA stock for the SKUs in this report (a small FBA tail of about 51 orders exists but is immaterial). FBM warehouse pacing is managed off-platform; the SSA34 stock throttle ahead of the next shipment is the relevant inventory event for this period and is captured in the Action Plan rather than this section.

Operating model: Alamo dispatches every order via FBM from the Dallas warehouse, so there is no FBA inventory exception report this month. The structural inventory event for the period is the deliberate SSA34 throttle, holding at or below roughly 2,000 units per month, to preserve current-cost stock until the next shipment lands at improved cost. Day-to-day stock pacing is managed off-platform.

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Account Health SummaryCompliance and performance health entering June

Healthy

Account Health Rating

424 / 1000

Order Defect Rate

0.1%

Policy Violations

0

Late Shipment Rate

0%

Metric	Current	Target	Status
Order Defect Rate (60 days)	0.1% (3 of 3,080)	under 1%	Healthy
Negative Feedback	0%	low	Healthy
A-to-z Guarantee Claims	0.1%	low	Healthy
Chargeback Claims	0%	low	Healthy
Late Shipment Rate (30 days)	0% (0 of 1,141)	under 4%	Healthy
Pre-fulfillment Cancel Rate (7 days)	0% (0 of 232)	under 2.5%	Healthy
Valid Tracking Rate (30 days)	100% (1,217 of 1,217)	over 95%	Healthy
On-Time Delivery Rate (14 days)	99.35% (913 of 919)	over 90%	Healthy
Suspected IP Violations	0	0	Clean
Product Authenticity Complaints	0	0	Clean
Listing Policy Violations	0	0	Clean

i

Summary: Account remains in a clean operating position with zero policy violations across all 9 categories, 100% valid tracking rate, and 99.35% on-time delivery. No compliance risks entering June. Account Health Assurance enrollment is active. The Account Health rating eased to 424 / 1000 from 444 last month but stays comfortably in healthy range; routine monitoring continues through defect-free operations.

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Action PlanPrioritized next steps for the coming month

HIGH

Hold SSA34 stock runway, profit first

Keep SSA34 at or below roughly 2,000 units per month and a daily pace near $2,000 until the next shipment lands, so current-cost stock lasts without discounting. The lever is PPC pacing, not price. Monitor weekly burn against the expected landing date and protect the recovered margin.

▶ Brand Team

HIGH

Build SSA35 momentum

Campaigns on the tactical line have restarted. The June goal is first real traction, not scale: get consistent daily orders while bringing the launch-phase 168% portfolio ACoS down toward a workable range before any spend increase. Confirm targeting, keyword set, and creative are dialed in.

▶ PPC Team

MEDIUM

Sustain ad efficiency

Hold total ad ACoS near 29.6% and TACoS near 11.5% through June. Do not push paid hard while stock is tight; the profit-first stance depends on keeping spend disciplined and letting organic share carry volume. Branded Keywords stays the efficient anchor at 12.5% ACoS.

▶ PPC Team

MEDIUM

Prep for slow scale once stock lands

Once the new shipment arrives at improved cost, the plan is to scale slowly from a stronger margin base rather than chase volume. Use June to ready SSA34 listing imagery and A+ content so the post-shipment position is set before the throttle releases.

▶ Brand Team

MEDIUM

Account Health routine watch

The Account Health rating eased to 424 from 444 while staying in healthy range with zero policy violations. Keep ODR and late-shipment metrics clean through June and confirm nothing on the listing-policy side is trending. No action required beyond routine monitoring.

▶ Brand Team

Alamo Apparels Amazon May 2026

Business Performance

Advertising Performance

Hold SSA34 stock runway, profit first

Build SSA35 momentum

Sustain ad efficiency

Prep for slow scale once stock lands

Account Health routine watch