Alamo Apparels | Amazon Performance Review

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Month in ReviewThe story of this month, grounded in the data

April 2026 was a deliberate slowdown month for Alamo Apparels on Amazon. Revenue declined 19.7% month-over-month to $74,299, an intentional pace cut on the SSA34 hero to stretch current-COG inventory until the next purchase order lands in October at improved cost. Net profit reached $2,981, down 51.0% from March, with TACoS rising to 16.9% as ad spend did not fully scale down with volume. Buy Box ownership held at 99.6% across all parents and Account Health remained at a 444 rating with zero policy violations.

The primary margin pressure was fixed cost dilution under reduced volume. Ad spend dropped 10.4% while units dropped 19.6%, lifting ads-per-unit from $4.33 to $4.83. Conversion fell from 6.89% to 5.98% on roughly flat traffic, consistent with the planned throttle on PPC pacing. SSA35 ran a setup-phase loss as expected with 132.8% PPC ACoS, and the new SSA34 purchase order landing in October at improved COGS will restore margin headroom on the engine.

▲ WHAT DROVE GROWTH

Brand position held under deliberate throttle.

Buy Box ownership stayed at 99.62% on the SSA34 hero and 99.56% weighted across the catalog despite the 19.7% revenue cut. Account Health closed April at a 444 rating with zero policy violations on any of the 9 categories. Organic share grew to 55.3% of revenue, signaling the SSA34 listing held rank even with PPC pacing pulled back. The throttle did not cost share or compliance.

▼ WHAT CONSTRAINED PERFORMANCE

Hero SKU was deliberately slowed and ad spend did not scale with it.

SSA34 Stretch Cargo, 88.4% of revenue, was paced down ahead of the next purchase order. Sales dropped 19.7% but ad spend dropped only 10.4%, lifting ads-per-unit by 11.5% and compressing margin to 3.91% on the engine SKU. Conversion fell from 6.89% to 5.98% as paid demand was reduced; sessions held at -7.4%, confirming this was a pacing decision, not a traffic loss. Per-unit fees and FBM shipping behave the same way under reduced volume.

▶ WHAT TO WATCH IN MAY

SSA35 launch ignition and SSA34 ad-pacing recalibration.

SSA35 planning is complete and mid-May should produce the first real volume on the tactical line. April's $1,085 sales and -$720 net are the expected setup signature with 132.8% PPC ACoS that needs targeting tightening before scale. The SSA34 throttle holds through summer with the next PO landing in October at improved COGS, and ad pacing should track volume more tightly to recover the 11.5% per-unit ad cost lift seen in April.

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April Performance in ContextTrailing months at a glance

April revenue of $74,299 sits at the trailing-4-month low, but the profitability arc tells a different story. January's $97,267 in sales delivered a -$2,336 loss on $20,818 in ad spend; April's $74,299 produced $2,981 in profit on $11,895 in booked ad spend. The trend shows a deliberate shift from volume-at-loss to throttled volume at thin but positive margin, ahead of the October PO transition.

January 2026

$97,267

-$2.3k profit

February 2026

$85,351

+$2.9k profit

March 2026

$92,499

+$6.1k profit

April 2026 (Current)

$74,299

+$3.0k profit

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Cost WaterfallHow gross sales flow down to net profit

COGS at $27,789 (37.4% of gross) and shipping at $14,655 (19.7% of gross) are the two largest cost buckets. Shipping is structurally fixed under FBM dispatch from Dallas and is not a near-term optimization lever; the new SSA34 PO landing in October at improved COGS is the structural margin reset. Ad spend at $11,895 (16.0%) was cut 10.4% MoM but did not scale down with the 19.6% unit decline, lifting ads-per-unit by 11.5%.

Gross Sales

$74,299

100.0%

Promo / Discounts

-$692

99.1%

Ad Spend

-$11,895

83.1%

Amazon Fees

-$13,226

65.3%

Cost of Goods

-$27,789

27.9%

Shipping

-$14,655

8.1%

Refunds & Other

-$3,062

4.0%

Net Profit

$2,981

4.0%

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Parent-Level KPIsSellerBoard group by parent

SSA34 Stretch Cargo carries the account with $65,713 in sales and $2,571 net profit at a 3.91% margin under the deliberate volume throttle. SSA35 Tactical is in expected launch-phase loss at -66.4% margin while the mid-May ignition is prepped. The four discontinued lines are selling residual stock and carry Wind Down status. Buy Box held at 99.62% on the SSA34 hero and 99.56% weighted across the catalog.

Parent / Product	Units	Sales	Ref	Ref Cost	% Ref	Ads	Fees	COGS	Net Profit	Margin	R.ACOS	Sessions	USP	BB %	Status
SSA34 Stretch Cargo Pants	2,174	$65,713	181	-$2,573	8.33%	-$10,918	-$11,076	-$25,001	$2,571	3.91%	16.62%	35,208	6.17%	99.62%	Monitor
SSA34 Slim Fit Cargo	205	$6,199	17	-$274	8.29%	-$559	-$1,040	-$1,889	$1,069	17.25%	9.01%	3,949	5.19%	99.09%	Wind Down
SSA35 Tactical Pants	31	$1,085	1	-$36	3.23%	-$396	-$892	-$449	-$720	-66.41%	36.52%	909	3.41%	99.48%	Loss
ALA20 Slim-Fit Chinos	33	$842	4	-$50	12.12%	-$13	-$142	-$278	$153	18.14%	1.53%	613	5.38%	99.03%	Wind Down
Cargo Shorts Regular Fit	10	$230	1	-$10	10.00%	-$1	-$37	-$86	$26	11.21%	0.46%	152	6.58%	100.00%	Wind Down
ALA09 Skinny Jeans	9	$231	7	-$84	77.78%	-$8	-$39	-$86	-$82	-35.58%	3.39%	324	2.78%	99.08%	Wind Down
Total	2,462	$74,299	211	-$3,027	8.57%	-$11,895	-$13,226	-$27,789	$2,981	4.01%	16.01%	41,155	5.98%	99.56%

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Marketplace-Level KPIsPer marketplace breakdown

Alamo operates on Amazon US only for this reporting period. The US marketplace delivered $74,299 in sales at a 4.01% net margin under the deliberate throttle, with Buy Box held at 99.56% weighted across parents. Single-marketplace operating model for the period.

Marketplace	Units	Sales	Refunds	Refund Cost	% Refunds	Ads	Amazon Fees	COGS	Net Profit	Margin	Real ACOS	Sessions	Unit Sess %	Buy Box	Status
🇺🇸 Amazon.com (US)	2,462	$74,299	211	-$3,027	8.57%	-$11,895	-$13,226	-$27,789	$2,981	4.01%	16.01%	41,155	5.98%	99.56%	Healthy
Total	2,462	$74,299	211	-$3,027	8.57%	-$11,895	-$13,226	-$27,789	$2,981	4.01%	16.01%	41,155	5.98%	99.56%

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Advertising IntelligencePPC portfolio breakdown and channel attribution

Ad spend of $12,542 (PPC view) generated $33,182 in PPC sales at a blended 37.8% ACoS and 2.65 ROAS. The trailing tile shows $11,895 because SellerBoard rolls only SKU-attributed campaigns into the brand P&L; the $647 delta is non-SKU-attributed campaign spend visible in the PPC view. SSA34 portfolio carried the spend at 42.1% ACoS, the structural cost of hero defense. Branded Keywords remain the efficient anchor at 15.1% ACoS and 19.0% CVR on $5,418 in sales. SSA35 ran at the expected launch-phase 132.8% ACoS and needs targeting tightening before the mid-May volume push.

Ad Spend

$12.5K

-5.5% vs Mar $13.3K

Ad Sales

$33.2K

-27.3% vs Mar $45.6K

Ad ACOS

37.8%

+8.7 pp vs Mar 29.1%

Ad CVR

6.70%

order based

Ad CPC

$0.92

13,637 clicks

Ad RPC

$2.43

rev per click

Ad Impressions

1.36M

4 portfolios

Ad Clicks

13.6K

SSA34 89%

Ad CTR

1.00%

category norm

Ad Orders

914

37.1% of units

Portfolio	Spend	Sales	ACOS	CVR	% of Spend	Status
SSA34	$11,179.54	$26,549.15	42.11%	6.11%	89.1%	Hold and Optimize
Branded KW's	$820.35	$5,418.19	15.14%	19.04%	6.5%	Scaling Ready
SSA35	$418.19	$314.91	132.80%	2.21%	3.3%	Launch Reset
ALA22	$123.71	$899.70	13.75%	7.43%	1.0%	Wind Down
Total	$12,541.79	$33,181.95	37.80%	6.70%	100.0%

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Traffic and Sales AttributionOrganic vs paid

Organic share grew to 55.3% of revenue in April, up from 50.7% in March, while PPC contributed 44.7% ($33,182). Sessions held at -7.4% with conversion taking the slowdown, which is the cleaner lever to pull when re-accelerating. The portfolio is not over-reliant on paid acquisition even with the engine SKU running paid-heavy.

55.3%

Organic Sales

$41,117

44.7%

PPC Attributed Sales

$33,182

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Subscribe and SaveRecurring revenue base, subscriber growth, and YoY comparison

Not applicable for this brand. Alamo Apparels does not currently run Subscribe and Save.

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Inventory HealthFBM operating model, no FBA stock metrics

Not applicable in the standard FBA sense. Alamo is fulfilled by merchant from Dallas and does not run FBA stock for the SKUs in this report. FBM warehouse pacing is managed off-platform; the SSA34 PO transition landing in October is the relevant inventory event for this period and is captured in the Action Plan rather than this section.

Operating model: Alamo dispatches every order via FBM from the Dallas warehouse, so there is no FBA inventory exception report this month. The structural inventory event for the period is the SSA34 throttle to align current-COG stock with the next purchase order landing in October at improved cost. Day-to-day stock pacing is managed off-platform.

🛡️

Account Health SummaryCompliance and performance health entering May

Healthy

Account Health Rating

444 / 1000

Order Defect Rate

0.06%

Policy Violations

0

Late Shipment Rate

0.00%

Metric	Current	Target	Status
Order Defect Rate (60 days)	0.06% (2 of 3,515)	under 1%	Healthy
Negative Feedback	0%	low	Healthy
A-to-z Guarantee Claims	0.06%	low	Healthy
Chargeback Claims	0%	low	Healthy
Late Shipment Rate (30 days)	0% (0 of 1,516)	under 4%	Healthy
Pre-fulfillment Cancel Rate (7 days)	0% (0 of 357)	under 2.5%	Healthy
Valid Tracking Rate (30 days)	100% (1,592 of 1,592)	over 95%	Healthy
On-Time Delivery Rate (14 days)	98.94% (1,117 of 1,129)	over 90%	Healthy
Suspected IP Violations	0	0	Clean
Product Authenticity Complaints	0	0	Clean
Listing Policy Violations	0	0	Clean

i

Summary: Account remains in a clean operating position with zero policy violations across all 9 categories, 100% valid tracking rate, and 98.94% on-time delivery. No compliance risks entering May. Account Health Assurance enrollment is active. The 444 / 1000 score continues to strengthen through defect-free operations.

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Action PlanPrioritized next steps for the coming month

HIGH

SSA34 PO transition runway

Continue the deliberate velocity throttle on SSA34 to align current-COG inventory burn with the next purchase order landing in October. Monitor weekly burn rate against the estimated landing date. The lever is PPC pacing, not price; current-COG stock should clear with margin intact, not at a discount.

▶ Brand Team

HIGH

SSA35 mid-May ignition

Move SSA35 from setup to volume in the second half of May. Tighten PPC targeting to bring 132.8% ACoS to under 80% before any scale move. Confirm creatives, keyword set, and stock posture for the volume push. April was the setup signature; May is the ignition gate.

▶ Brand Team

MEDIUM

Ads-per-unit alignment

Bring ad spend pacing closer to volume pacing on the SSA34 hero so margin is not diluted by static spend during a planned slowdown. Target ads-per-unit back to roughly $4.30 from April's $4.83. The 11.5% per-unit lift is a controllable margin leak.

▶ PPC Team

MEDIUM

SSA34 creative refresh ahead of October PO

Refresh SSA34 listing imagery and A+ content before the October PO lands so updated creative is ready when the throttle releases and volume returns. The long-standing images-upload backlog should close in May; treat this as the trigger to prep the post-PO listing position.

▶ Brand Team

MEDIUM

Walmart US pacing watch

First quarter on Walmart US is in flight. Track the channel weekly but do not redirect resources from the Amazon SSA34 throttle and SSA35 ignition work in May. Walmart becomes a focus once the Amazon engine is back to full pace post-October.

▶ Brand Team

Alamo Apparels Amazon April 2026

Business Performance

Advertising Performance

SSA34 PO transition runway

SSA35 mid-May ignition

Ads-per-unit alignment

SSA34 creative refresh ahead of October PO

Walmart US pacing watch