| Parent Family | Units | Sales | Ref | Ref Cost | % Ref | Ads | Fees | COGS | Net Profit | Margin | R.ACOS | Sess | USP | BB % | Status |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Premium Canned Tuna (B0DP7TKD77) | 341 | $14,488 | 8 | -$273 | 2.35% | -$2,059 | -$5,403 | -$5,148 | $1,266 | 8.74% | 14.21% | 2,969 | 11.49% | 99.58% | Monitor |
| Tuna Salad range (B0HCZ7FXCP) | 310 | $9,495 | 3 | -$70 | 0.97% | -$1,195 | -$3,503 | -$3,232 | $1,258 | 13.25% | 12.58% | 9,532 | 3.25% | 98.65% | Healthy |
| Tuna Fillets (B0FFBM6PY4) | 77 | $3,477 | 3 | -$98 | 3.90% | -$758 | -$1,531 | -$1,500 | -$509 | -14.65% | 21.81% | 1,370 | 5.62% | 99.25% | Loss-making |
| Tuna Bites (B0FCCQD6XC) | 15 | $294 | 2 | -$17 | 13.33% | -$59 | -$187 | -$110 | -$84 | -28.53% | 20.06% | 367 | 4.09% | 93.14% | Loss-making |
| Tuna Pouches (B0HBC47B2T) | 5 | $252 | 0 | $0 | 0.00% | $0 | -$102 | -$150 | $1 | 0.21% | 0.00% | 61 | 8.20% | 100.00% | Monitor |
| Tuna Spread (B0DNMN473C) | 0 | $0 | 0 | $0 | n/a | $0 | -$19 | $0 | -$19 | n/a | n/a | 0 | n/a | n/a | Dormant |
| Total (6 parents) | 748 | $28,006 | 16 | -$457 | 2.14% | -$4,071 | -$10,745 | -$10,139 | $1,912 | 6.83% | 14.54% | 14,299 | 5.23% | 98.75% |
| SKU | ASIN | Product | Units | Sales | Ref | Ref Cost | % Ref | Promo | Ads | Fees | COGS | Net Profit | Margin | R.ACOS | Sessions | USP | BB % |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 500001 | B0D5J56XVQ | Premium Yellowfin Tuna in Spring Water, Wild C | 242 | $9,638 | 6 | -$187 | 2.48% | -$236 | -$1,567 | -$3,988 | -$3,384 | $277 | 2.88% | 16.25% | 1,889 | 12.81% | 99.48% |
| 500016 | B0DXMR77YT | Italian Tuna Salad with Beans, Chickpeas, Peas | 161 | $4,912 | 1 | -$24 | 0.62% | -$97 | -$933 | -$1,846 | -$1,652 | $360 | 7.34% | 18.99% | 7,593 | 2.12% | 99.67% |
| 500002 | B0D5DPGXHP | Premium Yellowfin Canned Tuna in Olive Oil, Wi | 99 | $4,850 | 2 | -$86 | 2.02% | -$103 | -$492 | -$1,416 | -$1,764 | $989 | 20.39% | 10.15% | 1,080 | 9.17% | 99.76% |
| 500017 | B0DXMJPFV8 | Mexican Tuna Salad with Beans, Peppers, Corn & | 78 | $2,408 | 1 | -$24 | 1.28% | -$78 | -$173 | -$904 | -$800 | $429 | 17.80% | 7.20% | 1,001 | 7.79% | 99.35% |
| 500005 | B0DK6NGG4R | Yellowfin Tuna in Spring Water Fillets, Wild C | 44 | $1,892 | 2 | -$76 | 4.55% | -$64 | -$312 | -$870 | -$755 | -$186 | -9.83% | 16.51% | 449 | 9.80% | 99.24% |
| 500018 | B0DXMQLPP1 | Quinoa Tuna Salad with Quinoa, Peppers, Corn & | 46 | $1,419 | 0 | $0 | 0.00% | -$48 | -$88 | -$561 | -$472 | $250 | 17.64% | 6.22% | 664 | 6.93% | 85.56% |
| 500006 | B0DJQJP5HX | Yellowfin Tuna in Olive Oil Fillets, Wild Caug | 26 | $1,300 | 1 | -$44 | 3.85% | -$25 | -$379 | -$585 | -$591 | -$324 | -24.97% | 29.17% | 628 | 4.14% | 99.59% |
| 500077 | B0H1MPGWQK | Orzo Pasta Salad with Tuna, White Beans, Peas | 25 | $756 | 1 | -$22 | 4.00% | -$16 | $0 | -$192 | -$308 | $218 | 28.87% | 0.00% | 274 | 9.12% | 99.68% |
| — | B0DQDGDKB1 | Yellowfin Tuna Bites, Curry Arrabbiata, Creamy | 8 | $232 | 0 | $0 | 0.00% | -$4 | -$59 | -$104 | -$87 | -$23 | -9.85% | 25.49% | 331 | 2.42% | 97.36% |
| 500007 | B0DJQKP25M | Yellowfin Tuna in Peruvian Peppers Fillets, Wi | 4 | $200 | 0 | $0 | 0.00% | $0 | -$30 | -$65 | -$88 | $17 | 8.70% | 14.77% | 142 | 2.82% | 98.80% |
| TUNA-POUCH-OL | B0GSH5WGV4 | Yellowfin Tuna Pouches, Olive Oil, Wild Caught | 3 | $156 | 0 | $0 | 0.00% | $0 | $0 | -$64 | -$80 | $12 | 7.55% | 0.00% | 29 | 10.34% | 100.00% |
| TUNA-POUCH-SP | B0GSJT8F9X | Yellowfin Tuna Pouches, Spring Water, Wild Cau | 2 | $96 | 0 | $0 | 0.00% | $0 | $0 | -$37 | -$70 | -$11 | -11.70% | 0.00% | 32 | 6.25% | 100.00% |
| 500008 | B0DJQKNVPT | Yellowfin Tuna in Lemon Peppercorn Fillets, Wi | 3 | $86 | 0 | $22 | 0.00% | -$11 | -$37 | -$11 | -$66 | -$16 | -18.98% | 43.22% | 151 | 1.99% | 98.27% |
| 500010-PACK-1 | B0FBX2XLD4 | Yellowfin Tuna Bites, Italian Arrabbiata Sauce | 5 | $45 | 0 | $0 | 0.00% | -$1 | $0 | -$44 | -$16 | -$17 | -37.09% | 0.00% | 24 | 20.83% | 81.48% |
| 500012-PACK-1 | B0FBWYJPDN | Yellowfin Tuna Bites, South Asian Curry Sauce, | 2 | $18 | 2 | -$17 | 100.00% | $0 | $0 | -$17 | -$3 | -$19 | -106.87% | 0.00% | 12 | 16.67% | n/a |
| Total (15 active child SKUs) | 748 | $28,006 | 16 | -$457 | 2.14% | -$683 | -$4,071 | -$10,703 | -$10,135 | $1,957 | 6.99% | 14.54% | 14,299 | 5.23% | 98.75% | ||
| Marketplace | Units | Sales | Ref | Ref Cost | % Ref | Ads | Fees | COGS | Net Profit | Margin | TACoS | Sess | USP | BB % | Status |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 🇺🇸 Amazon.com (US) | 748 | $27,966 | 16 | -$457 | 2.14% | -$4,071 | -$10,767 | -$10,124 | $1,840 | 6.58% | 14.56% | 14,299 | 5.23% | 98.75% | Growing |
| 🇺🇸 Walmart US | n/a | n/a | n/a | n/a | n/a | n/a | n/a | n/a | n/a | n/a | n/a | n/a | n/a | n/a | No activity |
| Total (all channels) | 748 | $27,966 | 16 | -$457 | 2.14% | -$4,071 | -$10,767 | -$10,124 | $1,840 | 6.58% | 14.56% | 14,299 | 5.23% | 98.75% |
| Portfolio | Spend | Ad Sales | ACOS | CVR | Jul ACOS | Change | % of Spend | Status |
|---|---|---|---|---|---|---|---|---|
| Tuna Cans | $1,870.20 | $6,284.46 | 29.76% | 7.98% | 27.69% | +2.07 pp | 45.9% | Healthy |
| Tuna Salad | $1,189.39 | $4,099.66 | 29.01% | 7.57% | 36.80% | -7.78 pp | 29.2% | Healthy |
| Tuna Fillets | $756.10 | $2,173.49 | 34.79% | 4.37% | 25.47% | +9.32 pp | 18.6% | Monitor |
| Unassigned | $255.05 | $704.59 | 36.20% | 5.42% | 23.23% | +12.97 pp | 6.3% | Monitor |
| Total | $4,070.74 | $13,262.20 | 30.69% | 6.94% | 28.83% | +1.86 pp | 100.0% |
| ASIN | SKU | Product | Price | Subscriptions | 30d Projected | 90d Projected |
|---|---|---|---|---|---|---|
| B0D5J56XVQ | 500001 | Premium Yellowfin Tuna in Spring Water, Wild Cau | $39.99 | 150 | 61 | 192 |
| B0DXMR77YT | 500016 | Italian Tuna Salad with Beans, Chickpeas, Peas & | $29.99 | 61 | 25 | 96 |
| B0D5DPGXHP | 500002 | Premium Yellowfin Canned Tuna in Olive Oil, Wild | $48.99 | 57 | 15 | 72 |
| B0DXMJPFV8 | 500017 | Mexican Tuna Salad with Beans, Peppers, Corn & L | $29.99 | 43 | 18 | 75 |
| B0DXMQLPP1 | 500018 | Quinoa Tuna Salad with Quinoa, Peppers, Corn & P | $29.99 | 35 | 16 | 76 |
| B0DJQJP5HX | 500006 | Yellowfin Tuna in Olive Oil Fillets, Wild Caught | $49.99 | 19 | 6 | 20 |
| B0DK6NGG4R | 500005 | Yellowfin Tuna in Spring Water Fillets, Wild Cau | $42.99 | 17 | 3 | 15 |
| B0DJQKP25M | 500007 | Yellowfin Tuna in Peruvian Peppers Fillets, Wild | $49.99 | 5 | 1 | 7 |
| B0DJQKNVPT | 500008 | Yellowfin Tuna in Lemon Peppercorn Fillets, Wild | $42.99 | 5 | 1 | 4 |
| B0DQDGDKB1 | 500080 | Yellowfin Tuna Bites, Curry Arrabbiata, Creamy B | $28.97 | 4 | 1 | 4 |
| ASIN | Product (SKU) | FBA Units | Velocity (u/day) | Days of Supply | Inbound | Health |
|---|---|---|---|---|---|---|
| B0FBWXS2ZM | Yellowfin Tuna Bites (500011-PACK-1) | 0 | 0.01 | 0.0 days | 18 inbound | Out of stock |
| B0DXMR77YT | Italian Tuna Salad with Beans (500016) | 132 | 5.03 | 26.2 days | 336 inbound | Reorder now |
| B0FBX2XLD4 | Yellowfin Tuna Bites (500010-PACK-1) | 8 | 0.20 | 40.0 days | 6 inbound | Monitor |
| B0H1MPGWQK | Orzo Pasta Salad with Tuna (500077) | 35 | 0.68 | 51.5 days | 40 inbound | Monitor |
| B0D5J56XVQ | Premium Yellowfin Tuna in Spring Water (500001) | 493 | 8.18 | 60.3 days | 174 inbound | Comfortable |
| B0DXMQLPP1 | Quinoa Tuna Salad with Quinoa (500018) | 87 | 1.35 | 64.4 days | 40 inbound | Comfortable |
| B0DK6NGG4R | Yellowfin Tuna in Spring Water Fillets (500005) | 79 | 1.22 | 64.8 days | 36 inbound | Comfortable |
| B0DJQJP5HX | Yellowfin Tuna in Olive Oil Fillets (500006) | 58 | 0.84 | 69.0 days | 60 inbound | Comfortable |
| B0D5DPGXHP | Premium Yellowfin Canned Tuna in Olive O (500002) | 178 | 2.47 | 72.1 days | 80 inbound | Comfortable |
| Metric | Current | Target | Status |
|---|---|---|---|
| Order Defect Rate (60 days) | 0% (0 of 1,297 orders) | under 1% | Healthy |
| Negative Feedback | 0% | low | Healthy |
| A-to-z Guarantee Claims | 0% | low | Healthy |
| Chargeback Claims | 0% | low | Healthy |
| Late Dispatch / Cancel / Tracking | N/A (FBA) | n/a | FBA |
| Suspected IP Violations | 0 | 0 | Clean |
| Listing Policy Violations | 0 | 0 | Clean |
| Product Authenticity / Condition | 0 | 0 | Clean |
| Food and Product Safety Issues | 0 | 0 | Clean |
| Restricted Product Policy Violations | 0 | 0 | Clean |
| Regulatory Compliance | 0 | 0 | Clean |
August closed at $27,966.11, up 12.9% on July, the third consecutive profitable month. Another month at that rate clears $30,000. Cans and salads are both moving and neither needs new spend to hold pace, so September is about protecting what is already working rather than adding to it.
Fillets returned -$509.45 on $3,477.24 of sales, a -14.65% margin, against $64 of profit in July. Portfolio ACoS widened from 25.47% to 34.79% on 14% more spend. Bring spend back to a defensive level and work the targeting; the line is being held rather than cut, so expect gradual recovery rather than a fast turn.
Pouches have never carried advertising and still grew to $251.95 in August, converting 8.20% of 61 sessions against an account average of 5.23%. Record the pre-launch baseline first so the campaign effect can be isolated in September, and set the opening budget against the line's own scale rather than the account's.
The launch needs a confirmed landed cost of goods before pricing and margin can be set. Close that off and the remaining launch steps can run on real figures rather than estimates.