July 2026 was a true-actual-sales validation month for Onboard. Revenue landed at $24,771 on 638 units, essentially matching June's headline but with a critical difference: June's $24,839 was inflated by roughly $3,526 in Amazon Vine giveaway units on three new launches. July's number is entirely true customer demand. On a like-for-like basis, sales grew from June's real customer base of $21,313 to $24,771, a 16.2% MoM lift on the established catalog. Net profit came back to positive at $1,138 at a 4.60% margin, and the Vine investment made in June is already showing up in advertising performance: ad-attributed sales grew to $11,900 (48.0% of revenue) at a 28.97% blended ACoS and 3.19x ROAS, both improving from June's 33.28% and 3.00x.
The July trajectory is on track toward the $30,000 monthly revenue milestone, projected to land in August or September. Subscribe and Save continues to compound in the background, ad-spend scaled a further 27% to $3,729 with efficiency actually improving (ACoS down 4 points, ROAS up 0.19x), and every established SKU converted at a healthy rate. Refunds ran at 2.51% of sales (up from June's 1.20% but still well below industry norms). Account Health stayed clean at a 252 rating with zero violations.
True customer sales grew 16% ex-Vine; PPC efficiency stepped up.
Strip out June's Vine giveaway units and July shows a $3,458 (+16.2%) lift on true customer revenue. Tuna Cans led at $13,391 in sales at $1,600 net profit (11.95% margin) with 321 units and 2,774 sessions. The Salad line contributed $3,704 at $64 profit as new launches ramped. PPC ROAS improved to 3.19x from 3.00x with ACoS falling to 28.97% from 33.28%, and ad orders grew from 217 to 291. Buy Box held at 98.29% weighted across four active parents.
Ad spend scaled harder than revenue; residual Vine fee lingers.
Ad spend grew 27% to $3,729 while total revenue was flat, pushing TACoS to 15.05% (above the 12% target). A $600 Vine fee still hit July (residual from June's launch programs) plus refund cost climbed to $431 from $290 (+48%). The Tuna Fillets line came in flat at 1.72% margin ($64 profit on $3,704 sales), and the new pouch launches remained near zero volume with 3 orders combined. Net margin at 4.60% is positive but well below the 10-11% pre-Vine trajectory (May: 7.24%, Apr: 11.06%).
$30K milestone, PPC efficiency, and Fillets line turnaround.
The account is on trajectory to cross $30,000 in monthly revenue in August or September, powered by the Vine review base now converting to organic rank on the established catalog. Watch PPC efficiency (target: ACoS at or below 27% in August), Tuna Fillets line profitability (needs a per-child margin review), and Orzo Salad ramp under the new merged listing. S&S subscriber count and refund rate normalization also on the monitor list.
April 2026
$17,717
+$2.0k · 11.06%
May 2026
$16,616
+$1.2k · 7.24%
June 2026
$24,839
-$0.6k (Vine month)
July 2026 (Current)
$24,771
+$1.1k · 4.60%
Gross Sales
$24,771
100.0%
Promo / Discounts
-$614
97.5%
Amazon Fees
-$9,922
42.4%
Cost of Goods
-$8,937
6.3%
Refunds & Other
-$431
4.6%
| Parent / Product |
Units |
Sales |
Ref |
Ref Cost |
% Ref |
Ads |
Fees |
COGS |
Net Profit |
Margin |
R.ACOS |
Sessions |
USP |
BB % |
Status |
| Tuna Cans | 321 | $13,391 | 5 | -$128 | 0.96% | -$1,967 | -$4,605 | -$4,748 | $1,600 | 11.95% | 14.69% | 2,774 | 11.57% | 99.50% | Healthy |
| Tuna Salad (Italian, Mexican, Quinoa) | 216 | $6,922 | 4 | -$73 | 1.06% | -$1,048 | -$2,414 | -$2,206 | $940 | 13.57% | 15.15% | 4,254 | 5.08% | 98.15% | Healthy |
| Tuna Fillets | 79 | $3,704 | 5 | -$195 | 5.26% | -$664 | -$1,073 | -$1,666 | $64 | 1.72% | 17.92% | 1,973 | 4.00% | 98.15% | Efficiency Review |
| Tuna Salad (Orzo), post-Vine | 10 | $321 | 0 | $0 | 0.00% | $0 | -$144 | -$103 | $75 | 23.25% | 0.00% | 163 | 6.13% | 97.96% | Ramp Begins |
| Tuna Pouches (both variants) | 1 | $33 | 0 | $0 | 0.00% | $0 | -$12 | -$23 | -$2 | -6.49% | 0.00% | 48 | 2.08% | 98.57% | Pre-PPC |
| Tuna Bites | 2 | $18 | 0 | $0 | 0.00% | $0 | -$21 | -$6 | -$10 | -55.81% | 0.00% | 32 | 6.25% | 97.06% | Watch |
| Total | 638 | $24,649 | 14 | -$395 | 1.60% | -$3,679 | -$8,268 | -$8,752 | $1,120 | 4.55% | 14.92% | 10,533 | 6.06% | 98.29% | |
True-customer view: July represents entirely genuine customer sales (no Vine giveaways this month), unlike June's $24,839 which included ~$3,526 of Vine-inflated units. On a like-for-like basis, July grew 16% over June's real customer base. Totals row uses SellerBoard Marketplace values.
| SKU |
ASIN |
Product |
Units |
Sales |
Ref |
Ref Cost |
% Ref |
Promo |
Ads |
Fees |
COGS |
Net Profit |
Margin |
R.ACOS |
Sessions |
USP |
BB % |
| 500001 | B0D5J56XVQ | Tuna Cans (Spring Water) | 254 | $10,157 | 2 | -$34 | 0.79% | -$263 | -$1,641 | -$3,698 | -$3,566 | $956 | 9.41% | 16.16% | 1,865 | 13.62% | 99.66% |
| 500016 | B0DXMR77YT | Tuna Salad (Italian) | 101 | $3,248 | 2 | -$35 | 1.98% | -$101 | -$804 | -$1,162 | -$1,026 | $120 | 3.70% | 24.74% | 2,841 | 3.56% | 99.18% |
| 500002 | B0D5DPGXHP | Tuna Cans (Olive Oil) | 67 | $3,233 | 3 | -$94 | 4.48% | -$81 | -$326 | -$907 | -$1,182 | $644 | 19.93% | 10.07% | 909 | 7.37% | 99.18% |
| 500017 | B0DXMJPFV8 | Tuna Salad (Mexican) | 74 | $2,363 | 1 | -$19 | 1.35% | -$95 | -$151 | -$831 | -$759 | $509 | 21.52% | 6.39% | 895 | 8.27% | 99.32% |
| 500006 | B0DJQJP5HX | Tuna Fillets (Mediterranean) | 36 | $1,800 | 1 | -$44 | 2.78% | -$28 | -$285 | -$530 | -$832 | $81 | 4.48% | 15.84% | 1,166 | 3.09% | 98.40% |
| 500018 | B0DXMQLPP1 | Tuna Salad (Quinoa) | 41 | $1,311 | 1 | -$19 | 2.44% | -$46 | -$94 | -$420 | -$421 | $311 | 23.71% | 7.15% | 518 | 7.92% | 89.42% |
| 500005 | B0DK6NGG4R | Tuna Fillets (Spring Water) | 30 | $1,290 | 2 | -$76 | 6.67% | -$11 | -$328 | -$412 | -$549 | -$85 | -6.60% | 25.40% | 500 | 6.00% | 98.00% |
| 500007 | B0DJQKP25M | Tuna Fillets (Peruvian Pepper) | 8 | $400 | 0 | $0 | 0.00% | $0 | -$13 | -$127 | -$175 | $84 | 21.13% | 3.26% | 143 | 5.59% | 96.36% |
| 500077 | B0H1MPGWQK | Tuna Salad (Orzo) | 10 | $321 | 0 | $0 | 0.00% | $0 | $0 | -$144 | -$103 | $75 | 23.25% | n/a | 163 | 6.13% | 97.96% |
| 500008 | B0DJQKNVPT | Tuna Fillets (Lemon Peppercorn) | 5 | $215 | 2 | -$76 | 40.00% | -$4 | -$38 | -$4 | -$110 | -$16 | -7.56% | 17.73% | 164 | 3.05% | 98.98% |
| TUNA-POUCH-SP | B0GSJT8F9X | Tuna Pouches (Spring Water) | 1 | $33 | 0 | $0 | 0.00% | $0 | $0 | -$12 | -$23 | -$2 | -6.49% | n/a | 48 | 2.08% | 97.06% |
| 500010-PACK-1 | B0FBX2XLD4 | Tuna Bites (Italian Arrabbiata) | 2 | $18 | 0 | $0 | 0.00% | $0 | $0 | -$21 | -$6 | -$10 | -55.81% | n/a | 32 | 6.25% | 76.32% |
| Total | | | 629 | $24,389 | 14 | -$395 | 1.62% | -$628 | -$3,679 | -$8,268 | -$8,752 | $2,666 | 10.93% | 15.08% | 9244 | - | - |
Reconciliation note: Child-SKU rows sum to $24,389 in Sales and $2,666 in Net Profit. The account P&L closes at $1,138, a $1,528 gap from account-level costs (Vine fee $600, subscription, inbound transportation, FBA storage) that do not allocate down to individual children. Use the child rows above for per-SKU accounting entry.
| Marketplace |
Units |
Sales |
Refunds |
Refund Cost |
% Refunds |
Ads |
Channel Fees |
COGS |
Net Profit |
Margin |
Real ACOS |
Sessions |
Unit Sess % |
Buy Box |
Status |
| 🇺🇸 Amazon.com (US) |
638 | $24,649 | 14 | -$395 | 1.60% |
-$3,728 | -$9,882 | -$8,895 | $1,121 |
4.55% | 15.12% | 10,533 | 6.06% | 98.29% |
Growing |
| 🛒 Walmart US |
0 | $0 | 0 | $0 | n/a |
$0 | $0 | $0 | $0 |
n/a | n/a | n/a | n/a | n/a |
No Activity |
| Total (All Channels) |
638 | $24,649 | 14 | -$395 | 1.60% |
-$3,728 | -$9,882 | -$8,895 | $1,121 |
4.55% | 15.12% | 10,533 | 6.06% | 98.29% |
|
Ad Spend
$3.73K
+27.2% vs June $2.93K
Ad Sales
$11.9K
+35.1% vs June $8.81K
Ad ACOS
28.97%
-4.3 pp vs June 33.28%
Ad CVR
7.30%
+108 bps vs June
Ad RPC
$2.98
+18.3% vs June $2.52
Ad Impressions
1.17M
3 active portfolios
Ad Clicks
3,988
Cans 41%, Salad 37%
Ad CTR
0.34%
grocery category
Ad Orders
291
45.6% of units
| Portfolio | Spend | Sales | Orders | Clicks | ACoS | ROAS | Status |
|---|
| Tuna Cans | $1,737.91 | $6,402.40 | 147 | 1,646 | 27.14% | 3.68x | Star |
| Tuna Salad | $1,046.45 | $2,900.10 | 88 | 1,476 | 36.09% | 2.77x | Scale |
| Tuna Fillets | $662.84 | $2,597.43 | 56 | 866 | 25.52% | 3.92x | Efficient |
| Total (PPC) | $3,447.20 | $11,899.93 | 291 | 3,988 | 28.97% | 3.45x | |
PPC portfolio total ($3,447) reconciles to SellerBoard ($3,728) within $281 (-7.5%). Small delta likely from Sponsored Display attribution timing.
52.0%
Organic Sales
$12,871
48.0%
PPC Attributed Sales
$11,900
90-day Projected Units
210
| SKU |
Product |
FBA Units |
Sales Velocity (u/day) |
Days of Supply |
Units Inbound |
Health |
| 500016 |
Tuna Salad (Italian) |
88 |
4.06 |
21.7 days |
440 inbound |
Tight with inbound |
| 500081 |
Tuna Spread Assorted (3-Pack) |
0 |
0.04 |
0 days |
0 |
Tail SKU |
Stock note: FBA Units include both on-hand sellable units and Reserved units (inter-FC transfers, processing, and customer-order allocation), summed across all SKU + FNSKU pairs at the ASIN level. The 3PL columns in the SellerBoard inventory file are unreliable and not used. The Italian Salad receive timing is the one item to watch this month; the 440 inbound units should check in before the current 88 FBA units burn down.
Account Health Rating
252 / 1000
| Metric | Current | Target | Status |
|---|
| Order Defect Rate (60 days) | 0% (0 of 1,067 FBA orders) | under 1% | Healthy |
| Negative Feedback | 0% | low | Healthy |
| A-to-z Guarantee Claims | 0% | low | Healthy |
| Chargeback Claims | 0% | low | Healthy |
| Late Dispatch / Cancel / Tracking | N/A (FBA) | n/a | FBA |
| Suspected IP Violations | 0 | 0 | Clean |
| Listing Policy Violations | 0 | 0 | Clean |
| Regulatory Compliance | 0 | 0 | Clean |
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Summary: Clean operating position continues: zero defects across FBA orders in the trailing 60 days, zero policy violations in every category, Account Health Assurance enrolled. No compliance work entering August.
The trajectory from May ($16.6K) to June (Vine-inflated $24.8K) to July's true-customer $24.7K puts the account within reach of $30K/month. To close the gap, protect the Tuna Cans hero (11.95% margin, 3.68x PPC ROAS), scale Salad line volume, and start converting the newly launched Orzo, Pouches on their post-Vine review base. August should land at $27-29K, with $30K achievable in September if trajectory holds.
▶ Brand Team + PPC
The Italian Tuna Salad (500016) sits at 21.7 days with 440 units inbound. This is the top-selling Salad flavor with 17 projected subscriber-30-day units. Confirm the inbound receive schedule daily; if the shipment slips past mid-August, the Salad line's momentum takes a hit right when it's building.
▶ Brand Team
Fillets margin held at 1.72% ($64 profit on $3,704 sales) with a 17.92% real ACoS, better than June's -24.24% but still the weakest established line. Review targeting on the Mediterranean Fillets (biggest volume) versus Spring Water and Peruvian, and evaluate whether the current pack-size mix is optimal. Fillets should aim for 8-10% margin in August.
▶ Brand Team
369 active subscribers (+21 MoM, +65.1% YoY). The Salad line is the growth surface with 51 combined projected 30-day units across Italian, Mexican, and Quinoa. Extend S&S coupons to the merged Orzo listing and the Pouches once their PPC establishes run rate. Target 400+ active subscribers by end of August.
▶ Brand Team
TACoS climbed to 15.05% in July (above 12% target) as ad spend scaled. As Vine review base converts to organic rank and PPC efficiency improves further, target TACoS at or under 12% by September. The 4.3-point ACoS improvement (33.28% → 28.97%) is the positive signal to extend.
▶ PPC Team