| Parent / Product | Units | Sales | Ref | Ref Cost | % Ref | Ads | Fees | COGS | Net Profit | Margin | R.ACOS | Sessions | USP | BB % | Status |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Tuna Cans | 264 | $11,331 | 3 | -$103 | 1.14% | -$1,323 | -$4,325 | -$3,290 | $1,195 | 10.55% | 11.67% | 2,322 | 11.37% | 99.24% | Healthy |
| Tuna Salad (Italian, Mexican, Quinoa) | 235 | $7,753 | 4 | -$139 | 1.70% | -$1,115 | -$2,809 | -$2,340 | $1,063 | 13.72% | 14.39% | 4,937 | 4.76% | 98.11% | Healthy |
| Tuna Fillets | 40 | $1,874 | 1 | -$48 | 2.50% | -$441 | -$824 | -$851 | -$454 | -24.24% | 23.56% | 1,394 | 2.87% | 98.27% | Monitor |
| Tuna Salad (Orzo), Vine launch | 41 | $1,353 | 0 | $0 | 0.00% | $0 | -$583 | -$525 | -$341 | -25.20% | n/a | 118 | 33.90% | 97.24% | Launch, Vine |
| Tuna Pouches (Olive Oil), Vine launch | 30 | $990 | 0 | $0 | 0.00% | $0 | -$700 | -$563 | -$1,097 | -110.87% | n/a | 77 | 38.96% | 100% | Launch, Vine |
| Tuna Pouches (Spring Water), Vine launch | 29 | $957 | 0 | $0 | 0.00% | $0 | -$680 | -$545 | -$941 | -98.34% | n/a | 81 | 35.80% | 100% | Launch, Vine |
| Tuna Bites | 27 | $582 | 0 | $0 | 0.00% | -$53 | -$226 | -$237 | $24 | 4.18% | 9.10% | 2,265 | 1.19% | 96.32% | Monitor |
| Total | 666 | $24,839 | 8 | -$290 | 1.20% | -$2,932 | -$9,342 | -$9,351 | -$604 | -2.43% | 11.81% | 11,195 | 5.95% | 98.59% |
| SKU | ASIN | Product | Units | Sales | Ref | Ref Cost | % Ref | Promo | Ads | Fees | COGS | Net Profit | Margin | R.ACOS | Sessions | USP | BB % |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 500001 | B0D5J56XVQ | Tuna Cans (Spring Water) | 178 | $7,118 | 1 | -$35 | 0.56% | -$230 | -$1,101 | -$2,965 | -$2,513 | $274 | 3.85% | 15.46% | 1,434 | 12.41% | 99.66% |
| 500002 | B0D5DPGXHP | Tuna Cans (Olive Oil) | 86 | $4,213 | 2 | -$82 | 2.33% | -$142 | -$222 | -$1,329 | -$1,517 | $921 | 21.86% | 5.27% | 888 | 9.68% | 98.53% |
| 500016 | B0DXMR77YT | Tuna Salad (Italian) | 110 | $3,629 | 1 | -$29 | 0.91% | -$71 | -$906 | -$1,368 | -$1,139 | $115 | 3.18% | 24.97% | 482 | 7.05% | 99.65% |
| 500017 | B0DXMJPFV8 | Tuna Salad (Mexican) | 82 | $2,705 | 0 | $0 | 0.00% | -$51 | -$114 | -$1,018 | -$841 | $680 | 25.15% | 4.21% | 340 | 6.47% | 99.49% |
| 500018 | B0DXMQLPP1 | Tuna Salad (Quinoa) | 43 | $1,419 | 1 | -$29 | 2.33% | -$39 | -$95 | -$536 | -$451 | $268 | 18.88% | 6.71% | 156 | 7.69% | 88.64% |
| 500077 | B0H1MPGWQK | Tuna Salad (Orzo) [Vine] | 41 | $1,353 | 0 | $0 | 0.00% | -$1,010 | $0 | -$263 | -$421 | -$341 | -25.20% | n/a | 33 | 3.03% | 100.00% |
| 500006 | B0DJQJP5HX | Tuna Fillets (Olive Oil) | 21 | $1,050 | 1 | -$40 | 4.76% | -$15 | -$275 | -$426 | -$460 | -$165 | -15.73% | 26.16% | 895 | 2.35% | 97.62% |
| TUNA-POUCH-OL | B0GSH5WGV4 | Tuna Pouches (Olive Oil) [Vine] | 30 | $990 | 0 | $0 | 0.00% | -$990 | $0 | -$298 | -$799 | -$1,097 | -110.87% | n/a | 77 | 38.96% | 100.00% |
| TUNA-POUCH-SP | B0GSJT8F9X | Tuna Pouches (Spring Water) [Vine] | 29 | $957 | 0 | $0 | 0.00% | -$957 | $0 | -$312 | -$629 | -$941 | -98.34% | n/a | 1 | 0.00% | 100.00% |
| 500080 | B0DQDGDKB1 | Tuna Bites Assorted (3-Pack) | 17 | $492 | 0 | $0 | 0.00% | -$4 | -$53 | -$222 | -$185 | $28 | 5.59% | 10.75% | 2,110 | 0.81% | 98.61% |
| 500005 | B0DK6NGG4R | Tuna Fillets (Spring Water) | 11 | $473 | 0 | $0 | 0.00% | -$17 | -$113 | -$319 | -$189 | -$165 | -34.97% | 23.90% | 178 | 6.18% | 98.96% |
| 500008 | B0DJQKNVPT | Tuna Fillets (Chili Oil) | 7 | $301 | 2 | -$76 | 28.57% | $0 | -$40 | -$85 | -$153 | -$52 | -17.37% | 13.17% | 166 | 4.22% | 100.00% |
| 500012-PACK-1 | B0FBWYJPDN | Tuna Bites (Curry) | 7 | $63 | 0 | $0 | 0.00% | $0 | $0 | -$42 | -$22 | -$2 | -3.03% | n/a | 62 | 11.29% | 91.30% |
| 500007 | B0DJQKP25M | Tuna Fillets (Garlic) | 1 | $50 | 0 | $0 | 0.00% | $0 | -$14 | -$85 | -$22 | -$71 | -142.89% | 28.35% | 154 | 0.65% | 99.40% |
| 500010-PACK-1 | B0FBX2XLD4 | Tuna Bites (Arrabbiata) | 2 | $18 | 0 | $0 | 0.00% | $0 | $0 | -$9 | -$6 | $3 | 14.08% | n/a | 41 | 4.88% | 35.42% |
| 500011-PACK-1 | B0FBWXS2ZM | Tuna Bites (Creamy Brandy) | 1 | $9 | 0 | $0 | 0.00% | $0 | $0 | -$10 | -$3 | -$4 | -42.23% | n/a | 51 | 1.96% | 60.00% |
| Total | 666 | $24,839 | 8 | -$290 | 1.20% | -$3,526 | -$2,932 | -$9,288 | -$9,351 | -$550 | -2.22% | 11.81% | 11,195 | 5.95% | 98.59% |
| Marketplace | Units | Sales | Refunds | Refund Cost | % Refunds | Ads | Channel Fees | COGS | Net Profit | Margin | Real ACOS | Sessions | Unit Sess % | Buy Box | Status |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 🇺🇸 Amazon.com (US) | 666 | $24,839 | 8 | -$290 | 1.20% | -$2,932 | -$9,342 | -$9,351 | -$604 | -2.43% | 11.81% | 11,195 | 5.95% | 98.59% | Vine invest |
| 🛒 Walmart US | 0 | $0 | 0 | $0 | n/a | $0 | $0 | $0 | $0 | n/a | n/a | n/a | n/a | n/a | No Activity |
| Total (All Channels) | 666 | $24,839 | 8 | -$290 | 1.20% | -$2,932 | -$9,342 | -$9,351 | -$604 | -2.43% | 11.81% | 11,195 | 5.95% | 98.59% |
| SKU | Product | FBA Units | Sales Velocity (u/day) | Days of Supply | Units Inbound | Health |
|---|---|---|---|---|---|---|
| 500081 | Tuna Spread Assorted | 0 | 0.04 | 0 days | 0 | Tail SKU, out of stock |
| Metric | Current | Target | Status |
|---|---|---|---|
| Order Defect Rate (60 days) | 0% (0 of 1,067 FBA orders) | under 1% | Healthy |
| Negative Feedback | 0% | low | Healthy |
| A-to-z Guarantee Claims | 0% | low | Healthy |
| Chargeback Claims | 0% | low | Healthy |
| Late Dispatch / Cancel / Tracking | N/A (FBA) | n/a | FBA |
| Suspected IP Violations | 0 | 0 | Clean |
| Listing Policy Violations | 0 | 0 | Clean |
| Regulatory Compliance | 0 | 0 | Clean |
The Tuna Pouches (both variants) and Orzo Salad finish Vine review collection in July. As each completes, merge the pouches under their parent and Orzo into the Salad parent so the accumulated reviews and rank transfer to the family listings. This converts June's $2,379 launch investment into conversion assets.
None of the three launches has PPC today by design. Once merged, stand up dedicated campaigns with launch budgets, seeded from the Salad line's proven keyword set for Orzo and the Cans set for the pouches. Target first traction in July, efficiency tuning in August.
June TACoS ran 11.80% as spend scaled 128% into the record month. As the Vine promo rolls off and the new children start converting organically on their reviews, hold spend flat and let the ratio drift back toward the trailing 8% band before the next push.
Fillets lost $454 on $1,874 in sales (-24% margin) with a 23.6% real ACoS, the one established line running negative. Review ad targeting, listing conversion, and pack-size mix; the Garlic and Spring Water children are the biggest drags.
328 active subscribers, up 64.8% year over year, contributing 18.8% of revenue. Extend S&S coupons to the Salad line as its subscriber base builds, and enroll the merged pouches once PPC establishes their run rate.