April 2026 was the fourth consecutive growth month for Onboard on Amazon. Revenue grew 11.1% month-over-month to $17,717, the highest of the trailing four months, and net profit reached $1,959 at 11.06% margin, up 15.1% from March and continuing the steady recovery from 8.12% margin in January. PPC stayed efficient at 21.25% blended ACoS and 4.70 ROAS on $1,512 in spend, with TACoS at 9.04%, well below the 12% target. Subscribe and Save closed April with approximately 325 active subscribers contributing 21.5% of total revenue.
Growth was driven by the three hero lines (Tuna Cans, Tuna Salads, Tuna Fillets), with Tuna Cans contributing $10,443 (59.0% of revenue) at 17.08% margin. Inventory coverage is healthy across the active catalog with meaningful FBA receive in flight. The single inventory gap is the Spring Water Tuna Fillets variant (SKU 500005), which sat at zero FBA stock through April with no inbound and 20 paused S&S subscribers waiting on it. Two new products are inbound for May launch: Tuna Pouches in Olive Oil and Spring Water (80 units each), plus a new salad variation with the listing already created.
Four consecutive months of top-line and margin growth.
Revenue grew from $14,564 in January to $17,717 in April, a 21.7% rise across the period, while net margin moved from 8.12% to 11.06% over the same window. Tuna Cans contributed $10,443 (59% of revenue) at the cleanest margin in the catalog (17.08%). Subscribe and Save grew to roughly 325 active subscribers contributing $3,815 (21.5% of revenue), the most predictable revenue floor in the program. PPC held at 21.25% ACoS and 4.70 ROAS on $1,512 in spend, healthy efficiency with no tightening required.
Spring Water Tuna Fillets variant out of stock at FBA.
The Spring Water Tuna Fillets 6-pack (SKU 500005) is the only at-risk SKU. FBA stock at zero, no inbound, and 3PL is also out of stock. 20 S&S subscribers are paused on this variant waiting for the listing to come back. The remaining catalog is well-stocked, with meaningful FBA receive in flight across Tuna Cans, Salads, and Olive Oil Fillets. Tuna Bites and Tuna Spread parents posted small losses on tiny volume, which is expected given those lines are kept on the shelf without marketing spend.
Three product launches and the Spring Water Fillets restock.
Two new Tuna Pouches variants (Olive Oil and Spring Water, 12-pack) launch in May with 80 units each already in transit to FBA. A new salad variation joins the catalog with the listing already created. The Spring Water Fillets variant returns to availability once the brand team's 3PL receive completes during May. PPC ACoS and ROAS are at sustainable levels and do not need tightening; the pacing question for May is whether to lift spend to support the new SKUs once they are fully available at FBA.
January 2026
$14,564
+$1.2k profit
February 2026
$13,970
+$1.3k profit
March 2026
$15,942
+$1.7k profit
April 2026 (Current)
$17,717
+$2.0k profit
Gross Sales
$17,717
100.0%
Promo / Discounts
-$412
97.7%
Amazon Fees
-$6,580
51.5%
Cost of Goods
-$6,885
12.6%
Refunds & Other
-$279
11.1%
| Parent / Product |
Units |
Sales |
Ref |
Ref Cost |
% Ref |
Ads |
Fees |
COGS |
Net Profit |
Margin |
R.ACOS |
Sessions |
USP |
BB % |
Status |
| Tuna Cans (Yellowfin) |
242 | $10,443 | 4 | -$149 | 1.65% |
-$877 | -$3,495 | -$3,930 | $1,784 |
17.08% | 8.40% | 1,945 | 12.44% | 99.62% |
Healthy |
| Tuna Salads |
155 | $5,113 | 1 | -$26 | 0.65% |
-$555 | -$2,065 | -$2,010 | $285 |
5.58% | 10.86% | 1,899 | 8.16% | 98.39% |
Monitor |
| Tuna Fillets |
43 | $2,003 | 3 | -$105 | 6.98% |
-$164 | -$786 | -$888 | $27 |
1.34% | 8.21% | 644 | 6.68% | 99.47% |
Monitor |
| Tuna Bites |
11 | $159 | 0 | $0 | 0.00% |
-$5 | -$181 | -$58 | -$85 |
-53.84% | 3.03% | 61 | 18.03% | 51.72% |
Loss |
| Tuna Spread |
3 | $87 | 0 | $0 | 0.00% |
-$5 | -$137 | -$33 | -$87 |
-100.35% | 5.52% | 13 | 23.08% | n/a |
Loss |
| Total |
454 | $17,805 | 8 | -$279 | 1.76% |
-$1,606 | -$6,665 | -$6,918 | $1,924 |
10.80% | 9.02% | 4,562 | 9.95% | 99.30% |
|
| SKU |
ASIN |
Product |
Units |
Sales |
Ref |
Ref Cost |
% Ref |
Promo |
Ads |
Fees |
COGS |
Net Profit |
Margin |
R.ACOS |
Sessions |
USP |
BB % |
| 500001 |
B0D5J56XVQ |
Tuna Cans (Spring Water) |
157 |
$6,278 |
3 |
-$106 |
1.91% |
-$154 |
-$723 |
-$2,219 |
-$2,185 |
$891 |
14.19% |
11.52% |
1,229 |
12.77% |
99.80% |
| 500002 |
B0D5DPGXHP |
Tuna Cans (Olive Oil) |
85 |
$4,164 |
1 |
-$43 |
1.18% |
-$54 |
-$154 |
-$1,277 |
-$1,744 |
$893 |
21.44% |
3.69% |
716 |
11.87% |
99.26% |
| 500016 |
B0DXMR77YT |
Tuna Salad (Italian) |
77 |
$2,540 |
0 |
$0 |
n/a |
-$68 |
-$401 |
-$1,055 |
-$979 |
$37 |
1.45% |
15.80% |
976 |
7.99% |
99.56% |
| 500017 |
B0DXMJPFV8 |
Tuna Salad (Mexican) |
50 |
$1,650 |
0 |
$0 |
n/a |
-$59 |
-$86 |
-$686 |
-$636 |
$182 |
11.04% |
5.19% |
548 |
9.12% |
99.84% |
| 500018 |
B0DXMQLPP1 |
Tuna Salad (Quinoa) |
28 |
$924 |
1 |
-$26 |
3.57% |
-$45 |
-$68 |
-$324 |
-$394 |
$66 |
7.17% |
7.40% |
375 |
7.47% |
92.93% |
| 500006 |
B0DJQJP5HX |
Tuna Fillets (Olive Oil) |
17 |
$850 |
1 |
-$44 |
5.88% |
-$15 |
-$81 |
-$264 |
-$382 |
$63 |
7.39% |
9.54% |
261 |
6.51% |
99.04% |
| 500005 |
B0DK6NGG4R |
Tuna Fillets (Spring Water) |
15 |
$645 |
2 |
-$61 |
13.33% |
-$17 |
-$58 |
-$213 |
-$267 |
$28 |
4.32% |
9.07% |
146 |
10.27% |
100.00% |
| 500008 |
B0DJQKNVPT |
Tuna Fillets (Lemon Peppercorn) |
6 |
$258 |
0 |
$0 |
n/a |
$0 |
-$18 |
-$90 |
-$130 |
$19 |
7.53% |
7.01% |
138 |
4.35% |
99.34% |
| 500007 |
B0DJQKP25M |
Tuna Fillets (Peruvian Peppers) |
5 |
$250 |
0 |
$0 |
n/a |
$0 |
-$7 |
-$218 |
-$108 |
-$83 |
-33.29% |
2.68% |
99 |
5.05% |
100.00% |
| 500080 |
B0DQDGDKB1 |
Tuna Bites Assorted (3-Pack) |
3 |
$87 |
0 |
$0 |
n/a |
$0 |
-$5 |
-$137 |
-$33 |
-$87 |
-100.35% |
5.52% |
17 |
17.65% |
100.00% |
| 500011-PACK-1 |
B0FBWXS2ZM |
Tuna Bites (Creamy Brandy) |
4 |
$36 |
0 |
$0 |
n/a |
$0 |
$0 |
-$26 |
-$13 |
-$3 |
-8.27% |
n/a |
24 |
16.67% |
26.09% |
| 500010-PACK-1 |
B0FBX2XLD4 |
Tuna Bites (Arrabbiata) |
3 |
$27 |
0 |
$0 |
n/a |
$0 |
$0 |
-$13 |
-$10 |
$5 |
16.98% |
n/a |
14 |
21.43% |
18.18% |
| 500012-PACK-1 |
B0FBWYJPDN |
Tuna Bites (Curry) |
1 |
$9 |
0 |
$0 |
n/a |
$0 |
$0 |
-$5 |
-$3 |
$0 |
3.02% |
n/a |
6 |
16.67% |
66.67% |
| Total (13 active SKUs) |
451 |
$17,717 |
8 |
-$279 |
1.77% |
-$412 |
-$1,602 |
-$6,528 |
-$6,886 |
$2,011 |
11.35% |
11.03% |
4,549 |
9.93% |
98.37% |
4 catalog SKUs had no April activity and are excluded from the table above: 500015 (B0D5J6X4XX), 500013 (B0D5MKW7W8), TUNA-POUCH-OL (B0GSH5WGV4), TUNA-POUCH-SP (B0GSJT8F9X).
Reconciliation note: Child-SKU rows sum to $17,717 in Sales and $2,011 in Net Profit. The Parent-Level KPI table shows $17,805 in Sales and $1,924 in Net Profit. The $88 gap reflects parent-level rollup adjustments in SellerBoard that do not allocate down to individual children. Use the child-SKU rows above for per-SKU accounting entry.
| Marketplace |
Units |
Sales |
Refunds |
Refund Cost |
% Refunds |
Ads |
Amazon Fees |
COGS |
Net Profit |
Margin |
Real ACOS |
Sessions |
Unit Sess % |
Buy Box |
Status |
| 🇺🇸 Amazon.com (US) |
454 | $17,717 | 8 | -$279 | 1.77% |
-$1,602 | -$6,580 | -$6,885 | $1,959 |
11.06% | 9.04% | 4,549 | 9.91% | 99.30% |
Healthy |
| Total |
454 | $17,717 | 8 | -$279 | 1.77% |
-$1,602 | -$6,580 | -$6,885 | $1,959 |
11.06% | 9.04% | 4,549 | 9.91% | 99.30% |
|
Ad Spend
$1.51K
held flat vs Mar
Ad Sales
$7.11K
40.1% of revenue
Ad ACOS
21.25%
healthy efficiency
Ad Impressions
564K
3 active portfolios
Ad Clicks
2.4K
3 portfolios
Ad Orders
170
37.7% of units
| Portfolio | Spend | Sales | ACOS | CVR | % of Spend | Status |
|---|
| Tuna Cans | $795.48 | $3,271.95 | 24.31% | 6.68% | 52.6% | Hero |
| Tuna Salad | $552.69 | $2,738.17 | 20.18% | 7.75% | 36.6% | Healthy |
| Tuna Fillets | $163.43 | $1,101.75 | 14.83% | 5.96% | 10.8% | Healthy |
| Tuna Spread | n/a | n/a | n/a | n/a | 0.0% | Delivering, no spend |
| Tuna Bites | n/a | n/a | n/a | n/a | 0.0% | Delivering, no spend |
| Total | $1,511.60 | $7,111.87 | 21.25% | 7.03% | 100.0% | |
59.9%
Organic Sales
$10,605
40.1%
PPC Attributed Sales
$7,112
Active Subscribers
~325
+5 vs Mar (~320)
S&S Revenue
$3,815
21.5% of total
Units Shipped
~95
via auto-fulfillment
YoY Growth (Apr 25 to Apr 26)
+280%
$1,000 to $3,815
| Top S&S SKUs |
Subscribers |
Status |
| Tuna Cans Spring Water 12-Pack | 126 | Active |
| Tuna Cans Olive Oil 12-Pack | 52 | Active |
| Italian Tuna Salad | 41 | Active |
| Quinoa Tuna Salad | 23 | Active |
| Mexican Tuna Salad | 21 | Active |
| Tuna Fillets, Spring Water 6-Pack | 20 | Paused (out of stock) |
| Tuna Fillets, Olive Oil 6-Pack | 19 | Active |
| Other variants (4 SKUs) | 12 | Active |
| SKU |
Product |
FBA Units |
Velocity (u/day) |
Days of Supply |
Units Inbound |
Health |
| 500005 |
Tuna Fillets 6-Pack, Spring Water |
0 |
0.39 |
0 days |
0 (35 reorder owed) |
Critical |
Action with the brand team: Spring Water Fillets restock is pending with Martha and the brand team once 3PL receives stock during May. Twenty Subscribe and Save subscribers are paused on this variant waiting for the listing to come back. Reactivating this SKU brings back both the listing and the paused S&S subscribers in one step.
Account Health Rating
248 / 1000
Policy Violations
2 pending
| Metric | Current | Target | Status |
|---|
| Order Defect Rate (60 days) | 0.12% (1 of 848 orders) | under 1% | Healthy |
| Negative Feedback | 0.12% | low | Healthy |
| A-to-z Guarantee Claims | 0% | low | Healthy |
| Chargeback Claims | 0% | low | Healthy |
| INFORM Consumers Act | Verification pending | complete | Action Required |
| Regulatory Compliance | 1 issue open | 0 | Action Required |
| Late Shipment Rate (30 days) | N/A (FBA) | under 4% | N/A |
| Pre-fulfillment Cancel Rate (7 days) | N/A (FBA) | under 2.5% | N/A |
| Valid Tracking Rate (30 days) | N/A (FBA) | over 95% | N/A |
| On-Time Delivery Rate (14 days) | N/A (FBA) | over 90% | N/A |
| Suspected IP Violations | 0 | 0 | Clean |
| Product Authenticity Complaints | 0 | 0 | Clean |
| Listing Policy Violations | 0 | 0 | Clean |
i
Summary: Account is in clean operating position with 0.12% Order Defect Rate on 848 FBA orders over the trailing 60 days. Two compliance items are pending verification: an INFORM Consumers Act priority action and a Regulatory Compliance issue. Both have been flagged and need documentation submitted to clear. Account Health Assurance is enrolled, with an emergency contact verification banner that should also be cleared. The 248 / 1000 score will lift once the verification items close.
The Spring Water Tuna Fillets 6-pack (SKU 500005) is at zero FBA stock with no inbound. Restock is pending with Martha and the brand team once 3PL receives the variant during May. Twenty paused S&S subscribers come back online when the listing returns to availability.
▶ Brand Team
Two new Tuna Pouches variants (Olive Oil and Spring Water, 12-pack) are launching in May. 80 units of each variant are already in transit to FBA. Confirm receive timing, monitor first-week conversion, and gate any PPC scaling decision behind a 30-unit conversion check on each variant.
▶ Brand Team
A new salad variation joins the catalog in May with the listing already created. Confirm stock pipeline timing and align launch with the Tuna Pouches push so May has a single coordinated new-product story rather than three staggered ones.
▶ Brand Team
Account Health has two open items pending: the INFORM Consumers Act priority action and a Regulatory Compliance issue. Submit the documentation needed to clear both. Closing them lifts the Account Health rating and removes the priority-action banner.
▶ Brand Team
PPC ran at 21.25% blended ACoS and 4.70 ROAS in April, healthy efficiency for the catalog. No structural changes needed in May. The pacing question is whether to lift spend on the new Tuna Pouches and salad variation once they are fully available at FBA; pull that trigger only after receive confirmation.
▶ PPC Team